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# Korean Botanical Gins
Bok Gin is Crafted in California with Traditional Botanicals

By Michael Hemsworth | Published 2022-07-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/bok-gin
References: [bevnet](https://www.bevnet.com/spirits/2022/introducing-bok-gin-infused-with-korean-botanicals-made-in-california) & [bokgin](https://www.bokgin.com/)

![Korean Botanical Gins](https://cdn.trendhunterstatic.com/thumbs/483/bok-gin.jpeg)

The Bok Gin is a new [California-distilled spirit](https://www.trendhunter.com/trends/common-ground-spirits) for gin aficionados to try out in their next cocktail. The spirit is crafted with a [blend of 11 botanicals](https://www.trendhunter.com/trends/willoe-gin) traditionally used in Korean culinary recipes including dried kelp, perilla, ginger and gochujang. The spirit thus maintains an earth flavor profile that's rich, spicy and slightly saline to make it great for enjoying on its own as a sipper or in a cocktail.

The Bok Gin has a 45% ABV and is crafted without any artificial flavors, colors, added sweeteners or sugars in the mix. The product takes a much different approach to the traditional spirit than the usual offerings on the market, while also maintaining [familiar notes of juniper and citrus](https://www.trendhunter.com/trends/nolets-silver-gin) in the background.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 26% | Activity: 12% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Korean-inspired Gins:** Creating gins that incorporate traditional Korean botanicals offers a unique flavor profile for drinkers to enjoy.
- **Craft Distillery Movement:** The rise of independent craft distilleries allows for experimentation with unique botanicals and flavors.
- **Natural & Pure Products:** Creating spirits without artificial flavors, colors, or other additives appeals to consumers seeking authentic and healthy options.

### Industries Being Reshaped

- **Craft Distillery:** Independent distilleries offer the opportunity to create unique, locally-sourced products in the highly-competitive spirits industry.
- **Beverage:** The beverage industry continues to see growth and innovation with the addition of unique products like Bok Gin.
- **Culinary:** The incorporation of traditional Korean botanicals in Bok Gin offers opportunities to explore unique flavor combinations in cooking and baking.

## Related on Trend Hunter

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- [Zero-Proof Botanical Spirits](https://www.trendhunter.com/trends/junipre.md)
- [Garden-Sourced Botanical Gins](https://www.trendhunter.com/trends/revivalist-garden-gin.md)
- [Peppery Yuzu Gins](https://www.trendhunter.com/trends/ukiyo-yuzu-gin.md)
