# Spanish-Language In-App Ordering Options Bojangles Significantly Enhances Its Customer Service By Kalin Ned | Published 2025-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bojangles1 References: [businesswire](https://www.businesswire.com/news/home/20250728542383/en/Bojangles-Expands-Spanish-Language-Ordering-Across-All-Platforms)  Bojangles recently implemented comprehensive Spanish-language ordering options across all digital and physical platforms, including its [mobile app, website, in-store kiosks](https://www.trendhunter.com/trends/digital-ordering), and [AI-powered drive-thru system](https://www.trendhunter.com/trends/ordering-platform), Bo-Linda. All in all, this initiative spans over 400 drive-thrus and approximately 35 kiosk-equipped locations. The move positions Bojangles as an early adopter of large-scale bilingual accessibility in the quick-service restaurant industry. It reflects a deliberate effort to remove language barriers and foster inclusivity, particularly for Spanish-speaking patrons who may have previously faced challenges when ordering. CEO Jose Armario, who personally tested the technology, emphasizes that the upgrade aligns with [Bojangles'](https://www.trendhunter.com/trends/big-bo-box-lineup) commitment to hospitality and community engagement. Early adoption metrics indicate promising traction, with around 200 Spanish-language drive-thru orders processed weekly via Bo-Linda — a figure expected to rise as awareness grows. Image Credit: Bojangles ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 33% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Bilingual Customer Interactions:** Enhanced multilingual platforms redefine customer engagement by removing language barriers, catering to a diverse clientele. - **AI-powered Ordering Systems:** AI-driven interfaces, like Bo-Linda, streamline ordering processes and personalize experiences for non-native speakers. - **Inclusivity in Quick-service Restaurants:** Implementing comprehensive language options signals a shift towards broader inclusivity in dining experiences, meeting the needs of underserved communities. - **Technology-inclusive Customer Service:** Leveraging technology to create seamless and inclusive customer service in quick-service environments fosters deeper community integration. - **Cultural Sensitivity in Service Design:** Adopting culturally sensitive service designs reflects growing trends towards embracing diverse societal norms in commercial settings. ### Who This Affects Most - **Quick-service Restaurants:** The quick-service restaurant sector is increasingly investing in technology to enhance operational efficiency and inclusivity. - **Language Technology Solutions:** Language technology providers gain prominence as businesses integrate multilingual capabilities into their digital services. - **Artificial Intelligence:** AI advancements drive innovation in personalized ordering experiences, revolutionizing customer interaction within various service industries. - **Digital Platform Integration:** As industries adopt comprehensive digital platforms, an integrated approach to language solutions becomes pivotal for user engagement. - **Hospitality and Customer Experience:** Empowering multilingual hospitality solutions enriches customer journeys, opening pathways for innovation in the hospitality sector. ## Related on Trend Hunter - [Spanish Food-Order AI Chatbots](https://www.trendhunter.com/trends/rallys.md) - [AI-Powered Drive-Thrus](https://www.trendhunter.com/trends/drivethru-experience.md) - [Voice AI Drive-Thru Systems](https://www.trendhunter.com/trends/AI-drive-thru-ordering.md) - [Voice-Powered Drive-Thru Systems](https://www.trendhunter.com/trends/voice-ai.md) - [AI Order Takers Deployed](https://www.trendhunter.com/trends/hi-auto-ai-order-taker.md) - [Voice AI Drive-Thrus](https://www.trendhunter.com/trends/Voice-AI-drive-thrus.md) - [AI-Based Ordering Technologies](https://www.trendhunter.com/trends/beef-o-bradys.md) - [AI Restaurant Ordering Services](https://www.trendhunter.com/trends/conversenow.md) - [AI Drive-Thru Platforms](https://www.trendhunter.com/trends/ai-drive-thru.md)