# Discombobulated Head Ads The Boink Day Campaign Promotes the Annual Fundraising Event By Meghan Young | Published 2012-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/boink-day-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/04/greater-vancouver-food-bank-boink-day-gord-trista-justin/) & [springadvertising](http://www.springadvertising.com) While the Boink Day campaign may have people seeing not double, not even triple, but quadruple, it is for a good cause. It promotes the annual fundraising event, which happens to be organized by the ad agency itself. Conceived and executed by Vancouver-based [Spring Advertising](https://www.trendhunter.com/trends/fresh-thyme-market), the print ads look as fun and discombobulating as the event will be. The Boink Day campaign essentially encourages people to participate by picking up a pogo-stick and bounce for as long as humanly possible. For each bounce, Spring Advertising will donate 10 cents to the [Greater Vancouver Food Bank](https://www.trendhunter.com/trends/greater-knead). Since every cent counts, there sure will be a lot of bouncing. Art directed by James Filbry, the Boink Day campaign was designed by Jeremy Grice and Jose Rivas. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Fundraising Event Promotion:** Opportunity for ad agencies to conceive and execute unique and fun campaigns to promote company-run fundraising events - **Interactive Cause Marketing:** Growing trend of using interactive, cause-related campaigns to encourage consumer participation and raise funds for charitable causes - **Donation-based Participation:** Increasing use of donation-based participation campaigns where individuals can raise funds and awareness for a charity or cause with each action they take ### Sectors Adopting This - **Advertising:** Opportunity for ad agencies to create unique, buzz-worthy campaigns that promote their own philanthropic endeavors and attract potential clients - **Non-profit:** Growing trend of non-profit organizations partnering with ad agencies to create interactive and engaging campaigns that drive donations and raise awareness for their causes - **Cause Marketing:** Increasing use of creative and innovative cause-related marketing campaigns to engage consumers and drive social impact ## Related on Trend Hunter - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Fun-Forward Ads](https://www.trendhunter.com/trends/six-flags.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md)