# Embroidered Sweatshirt Collections The Bohemique Demi Couture Campaign Stars Anna Chipovskaya By Meghan Young | Published 2013-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bohemique-demi-couture References: [trendland](http://trendland.com/bittersweet-decadance-bohemique/) & [facebook](https://www.facebook.com/pages/BOHEMIQUE/227813480562901) The [sporty chic look](https://www.trendhunter.com/trends/wintry-athletic-apparel) has been around for a few months now, but the Bohemique Demi Couture capsule collection takes it to another level. It is a line of luxuriously beaded and embroidered sweatshirts that completely transform the look of the material altogether. This is especially the case since the cut of each design is quite unique. Designed by two Russian fashion designers who prefer to remain nameless, the Bohemique Demi Couture capsule collection is currently being showcased on actress Anna Chipovskaya, who not only appears in the [ad campaign](https://www.trendhunter.com/trends/winter-2025-campaign), but also a short film. Moody and mysterious just like the clothing is, the film is full of emotional angst as well as some sensual drama, which brings a little intrigue to the line. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Luxury Sweatshirts:** Opportunity for luxury fashion brands to experiment with using high-end embroidery and beading on traditionally casual clothing items. - **Unique Sweatshirt Cuts:** Opportunity for fashion designers to differentiate their collections by creating unique cuts within the sweatshirt category. - **Sporty Chic 2.0:** Opportunity for brands to innovate on the sporty chic trend by introducing luxurious materials and embellishments to the activewear category. ### Where This Applies - **Luxury Fashion:** High-end fashion brands can explore sweatshirts with intricate embroidery and beading for luxury collections. - **Fashion Design:** Designers can experiment with unique cuts and shapes within the sweatshirt category. - **Activewear:** Brands can innovate on the sporty chic trend by incorporating luxurious materials and details into activewear collections. ## Related on Trend Hunter - [Fashion-Forward Tennis Sweaters](https://www.trendhunter.com/trends/modern-activewear.md) - [Arty Knitwear Collections](https://www.trendhunter.com/trends/arty-knitwear.md) - [Opulent Cozy Skiwear Capsules](https://www.trendhunter.com/trends/fusalp.md) - [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)