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# Song-Celebrating Lagers
This Bohemian Rhapsody Lager Celebrates the Song's 40th Anniversary

By Ady Floyd | Published 2015-06-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/bohemian-rhapsody
References: [thedrinksbusiness](http://www.thedrinksbusiness.com/2015/06/queen-releases-bohemian-lager/) & [theguardian](http://www.theguardian.com/music/2015/jun/24/queen-bohemian-rhapsody-lager-40-anniversary)

This lager was launched to celebrate the 40th anniversary of the undeniably successful song Bohemian Rhapsody from the British rock band [Queen](https://www.trendhunter.com/trends/music-coins).

The beer is called 'Queen Bohemian Lager.' It is a 4.7 percent pilsner containing flavorful hops with a golden ale color. The labels of the Bohemian Rhapsody-tribute brew feature a crest that was designed by Queen band-member Eddie Mercury when he was a student at the Ealing Art College in London. The lager will be sold in packs of six and each green beer bottle will contain the floral-infused crest.

This is the second alcoholic beverage that pays tribute to the [classic rock song](https://www.trendhunter.com/trends/supernova-champagne). Queen also released a line of vodka called 'Killer Vodka' just a few months earlier.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 12% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts)

## Key Themes

### What's Driving This Trend

- **Song-celebrating Lagers:** Opportunity to create more alcoholic beverages that pay tribute to popular songs and music artists.

### Who This Affects Most

- **Craft Beer:** Craft breweries can capitalize on the trend of song-celebrating lagers by creating their own unique brews that pay homage to popular songs.
- **Alcohol Distilleries:** Distilleries can explore the market of song-inspired alcoholic beverages by creating innovative spirits that celebrate iconic songs and bands.
- **Music Merchandise:** Companies in the music merchandise industry can expand their product lines to include song-themed alcoholic beverages, creating unique and collectible items for fans.

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