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# Fringed Floral Clutches
The Simone Camille x Clamdiggin Collection Boasts Bohemian Purse Designs

By Jana Pijak | Published 2014-11-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bohemian-purse
References: [honestlywtf](http://honestlywtf.com/cool-hunting/simone-camille-x-clamdiggin/) & [clamdiggin](http://www.clamdiggin.com/)

The Simone Camille x clamdiggin collection is a [collaborative accessory range](https://www.trendhunter.com/trends/4ccccees-x-mietis) by designer Simone Harouche and clamdiggin's Alexandra Fisher and Kevin Johnson.

The accessory line includes [bohemian purse designs](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork) that are accented with floral motifs and plenty of hanging fringe accents. The hippie-inspired collection is made up of 25 pieces that range from backpacks and shoulder bags to [clutches](https://www.trendhunter.com/trends/croissant-clutch) that are each crafted using authentic deer skin. Once constructed, these accessories are then infused with botanical accents and zipper detailing that adds an edgier element to the designs.

Overall, the pieces from this collection are sure to appeal to the cowgirl or hippie chick at heart. The pieces are crafted with quality and authenticity in mind and are a fresh translation of vintage styles.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 57% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Bohemian Purse Designs:** Disruptive innovation opportunity: Create sustainable and eco-friendly bohemian purse designs using recycled materials.
- **Floral Motifs:** Disruptive innovation opportunity: Develop technology to create interactive floral motifs on accessories, allowing customization and personalization.
- **Authentic Deer Skin:** Disruptive innovation opportunity: Replace animal-based materials with innovative and cruelty-free alternatives for creating high-quality accessories.

### Who This Affects Most

- **Fashion Accessories:** Disruptive innovation opportunity: Integrate technology into fashion accessories to create smart and connected products.
- **Sustainable Fashion:** Disruptive innovation opportunity: Explore sustainable materials and production processes to revolutionize the fashion industry.
- **Personalized Fashion:** Disruptive innovation opportunity: Develop advanced customization platforms to enable personalized fashion items at scale.

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