# Friend-Focused Restaurant Promotions Moe’s Southwest Grill BOGO with Your BFF Offers Savings By Michael Hemsworth | Published 2023-06-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bogo-with-your-bff References: [chewboom](https://www.chewboom.com/2023/06/08/moes-offers-buy-one-get-one-free-entree-deal-for-rewards-members-on-june-8-2023/) & [moes](https://www.moes.com)  The [Moe’s Southwest Grill BOGO](https://www.trendhunter.com/trends/moes-southwest-grill-1) with Your BFF promotion is being launched for one day only as a way to provide customers with ample food at a low-cost price point. The promotion is for [Moe Rewards](https://www.trendhunter.com/trends/limitedtime-protein) members only and can be redeemed by simply entering the promo code -- BFFBOGO23 -- when checking out. The deal will provide customers with a free entree of equality or lesser value when purchasing a regularly priced entree. The Moe’s Southwest Grill BOGO with Your BFF promotion celebrates National Best Friends Day and is available now at participating locations. The promotion is a simple yet effective way to catch the attention of value-focused customers as more consumers seek out ways to save money. Image Credit: Moe’s ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 8% | Activity: 32% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Friend-focused Promotions:** Restaurants and retailers can leverage National [insert relevant holiday] Day as an opportunity to create promotions that target groups of friends, encouraging them to dine or shop together and save money. - **Membership-based Promotions:** Creating promotions that are exclusive to rewards members incentivizes customers to join loyalty programs and can increase repeat business and customer engagement. - **Value-focused Marketing:** Crafting promotions that emphasize cost savings and value appeals to price-sensitive customers and can increase foot traffic and sales. ### Where This Applies - **Restaurant Industry:** Restaurants can leverage group promotions like BOGO deals to attract value-driven customers and incentivize repeat business through loyalty programs. - **Retail Industry:** Retailers can create similar promotions for holidays like National Best Friends Day to encourage group shopping and influence customer behavior. - **Marketing Industry:** Marketers can help businesses create value-focused promotions that target specific customer segments, driving foot traffic and increasing sales. ## Related on Trend Hunter - [Fajita Day Discounts](https://www.trendhunter.com/trends/moes-southwest-grill-1.md) - [Exclusive Sandwich Savings Deals](https://www.trendhunter.com/trends/subway-bogo-1-deal.md) - [Mexican Halloween Meal Deals](https://www.trendhunter.com/trends/qdoba-boogo-deal.md) - [Limited-Time Protein Offerings](https://www.trendhunter.com/trends/limitedtime-protein.md) - [Sizeable Weekly Deals](https://www.trendhunter.com/trends/wings-and-burgers.md) - [Friend-Honoring QSR Dessert Campaigns](https://www.trendhunter.com/trends/wendys-frosty-swirls-trio.md) - [Branded $25K Giveaways](https://www.trendhunter.com/trends/moes-southwest-grill-cash-app.md) - [Kindness-Encouraging QSR Meal Deals](https://www.trendhunter.com/trends/zaxbys-bogo-meal-deal.md) - [Rewarding QSR Meal Deals](https://www.trendhunter.com/trends/arbys-bogogo-deal.md)