# Promotional BOGO Packaging This Dual-Chambered Shrink Sleeve Brings Awareness to a BOGO Deal By Laura McQuarrie | Published 2016-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bogo-deal References: [packagingdigest](http://www.packagingdigest.com/labels/2-in-1-shrink-sleeve-label-neatly-promotes-bogo-items-2016-10-12) & [overnightlabels](http://overnightlabels.com/) There are often plenty of posters and dedicated campaigns to alert consumers to a BOGO deal, but Overnight Labels has come up with a unique way for the key players in the [food and beverage industry](https://www.trendhunter.com/trends/packaging-equipment) to bring awareness to a [Buy One, Get One promotion](https://www.trendhunter.com/trends/arbys-bogogo-deal). Overnight Labels' solution comes in the form of a [dual-chambered shrink sleeve](https://www.trendhunter.com/trends/innovative-packaging-solution), which makes it possible for two products to be joined side-by-side and marked with a transparent label that reads "Buy one, get one free." Ahead of Pack Expo 2016, Overnight Labels is demonstrating the possibilities of this innovative packaging system with a bottled iced tea product from Boyd's Farm. The sleeves can be printed in up to eight colors with a range of effects such as foil and matte finishes as needed. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Dual-chambered Packaging:** This trend suggests that companies can explore innovative packaging solutions to create more awareness about their products and deals. - **BOGO Promotional Marketing:** This trend shows how companies in the food and beverage industry can explore more promotional marketing techniques to drive revenue and increase awareness. - **Printed Shrink Sleeves:** This trend highlights the importance of using customized printed shrink sleeves to create designs that can connect with consumers and improve sales. ### Where This Applies - **Food and Beverage Industry:** This industry can leverage dual-chambered shrink sleeve packaging to enhance their promotional marketing efforts and boost sales. - **Printing Industry:** This industry can explore personalized printing options for shrink sleeves, helping companies to achieve maximum visibility for their products. - **Retail Industry:** This industry can take advantage of BOGO packaging as part of their product promotions, helping to create more awareness, entice customers, and drive sales. ## Related on Trend Hunter - [Fully-Recyclable Sleeve Packaging](https://www.trendhunter.com/trends/shrink-sleeve-solution.md) - [Plastic-Replacing Packaging Sleeves](https://www.trendhunter.com/trends/mondi-hughold-paper-packaging-solution.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Reduced Plastic Sandwich Packaging](https://www.trendhunter.com/trends/seal-n-flip-packaging.md) - [Customizable Glass Packaging Services](https://www.trendhunter.com/trends/o-i.md) - [Thermochromic Ink Packaging](https://www.trendhunter.com/trends/thermochromic-ink.md) - [Shelf-Stable Packaging Solutions](https://www.trendhunter.com/trends/retort-bottle.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md)