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# Converted Church Bookstores
The Boekhandel Seleyz Dominicanen is a Dazzling Literature Display

By Shelby Lee Walsh | Published 2009-08-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/boekhandel-seleyz-dominicanen
References: [notcot.org](http://www.notcot.org/post/24473/) & [thecoolist](http://www.thecoolist.com/the-most-beautiful-bookstore-in-the-world/)

What's the best way to beautify books? In Maastricht, the Boekhandel Selexyz Dominicanen was once a gorgeous historical Dominican church and is now home to thousands of books.

The old church lives on, thanks to Merkx and Girod Architects, who gave the classic building a chance to be enjoyed for many more years. Take a look through the gallery above to see one of the most scenic places literature has called home.

**Implications** - Businesses that offer their clients a unique or unusual experience that accompanies their products will certainly attract a larger audience. Consumers will distinguish a company that behaves this way as more memorable than its competitors.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 67% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture)

## Key Themes

### What's Driving This Trend

- **Converted Church Bookstores:** Opportunity for businesses to repurpose historic buildings, such as churches, into unique bookstores to create a memorable and immersive experience for customers.
- **Beautifying Books:** Opportunity for companies to focus on enhancing the visual aesthetics of books, creating more visually stunning and attractive products.
- **Unique Experiences:** Opportunity for businesses to offer customers a distinctive and memorable experience, beyond just selling products, to stand out from competitors.

### Who This Affects Most

- **Architecture and Design:** Opportunity for architecture firms to specialize in repurposing historic buildings into unique spaces, such as bookstores, requiring a balance between preservation and functionality.
- **Publishing and Printing:** Opportunity for publishers and printing companies to invest in creating visually appealing books with high-quality designs and aesthetics to attract readers.
- **Hospitality and Tourism:** Opportunity for the hospitality industry to incorporate unique bookstores, like converted churches, as tourist attractions and destinations to enhance the overall travel experience.

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