# Smart Nostalgic Speakers The 'Boe' Speaker System Fuses a Vintage Aesthetic with Modern Sound By Ell Smith | Published 2017-08-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/boe References: [kickstarter](https://www.kickstarter.com/projects/1992848929/bluetooth-speakers-with-history-a-new-life-for-old) The 'Boe' speaker system offers the latest in sound technology while channeling a [vintage aesthetic](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic), showing consumers that you can have the best of both worlds. The company behind the device prides itself on maintaining the retro vibes of classic AM radios, believing that instead of making something new, you can make something better. Following this concept, the Boe, eliminates all the annoyances associated with old-school radios, leaving only the user-friendly, nostalgia-inducing facade. The interior of the design features [built-in Bluetooth connectivity](https://www.trendhunter.com/trends/orgdot-n200), providing an app-enabled system that's easy to control, no matter where the individual is situated. Boe breathes new life into aging electronics, which, because of modern technology, have practically been rendered null. The gorgeous [tabletop radio](https://www.trendhunter.com/trends/audio-pro-t3-jepson-edition) combines the convenience of streaming, from a device that promises the same longevity as beloved AM radios. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 61% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Vintage Aesthetic:** Disruptive innovation opportunity: Create modern tech products with a vintage aesthetic to appeal to nostalgia-seeking consumers. - **Retro Revival:** Disruptive innovation opportunity: Reimagine outdated electronic devices with modern features, combining old-world charm with cutting-edge technology. - **Bluetooth Connectivity:** Disruptive innovation opportunity: Integrate Bluetooth connectivity into traditional devices to enhance user experience and make them more versatile. ### Who This Affects Most - **Consumer Electronics:** Disruptive innovation opportunity: Develop innovative consumer electronics that combine vintage aesthetics with modern functionality. - **Home Decor:** Disruptive innovation opportunity: Create vintage-inspired home decor items that incorporate advanced technology for a unique blend of style and functionality. - **Audio Equipment:** Disruptive innovation opportunity: Reimagine audio equipment with a nostalgic design and wireless capabilities to attract consumers seeking a nostalgic audio experience. ## Related on Trend Hunter - [Stylish Low-Tech Sound Systems](https://www.trendhunter.com/trends/frame-sound.md) - [Connected Retro Design Speakers](https://www.trendhunter.com/trends/ruark-r140-sound-system.md) - [Retro-Style Tabletop Speaker](https://www.trendhunter.com/trends/nattbadd-bluetooth.md) - [Retro Sound Systems](https://www.trendhunter.com/trends/d32.md) - [Retro-Inspired Limited Speaker Systems](https://www.trendhunter.com/trends/bellame.md) - [Sleek Visual Bluetooth Speakers](https://www.trendhunter.com/trends/tivoli-audio-boutique.md) - [Vintage-Style Audio Systems](https://www.trendhunter.com/trends/edifier-d32.md) - [Juxtaposing Modern Streaming Speakers](https://www.trendhunter.com/trends/songbook.md) - [Future-Proof Luxurious Portable Speakers](https://www.trendhunter.com/trends/beosound-a5-portable-speaker.md)