# Chinese Tech Installations BOE Technology Group Showcased Chinese Intangible Cultural Heritage By Kalin Ned | Published 2025-10-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/boe-technology-group References: [prnewswire](https://www.prnewswire.com/news-releases/boe-ospace-shines-at-chinas-ich-exhibition-in-milan-harnessing-technology-to-showcase-eastern-aesthetics-302575257.html)  Display technology manufacturer [BOE Technology Group](https://www.trendhunter.com/trends/light-the-way-forward) participated in a cultural exhibition — known as Palazzo Serbelloni — in Milan. The company's presentation was titled the '2025 Reviving Craft — China's Intangible Cultural Heritage and Contemporary Design' exhibition and the BOE O•SPACE. BOE Technology Group served as the principal technology provider and utilized its products — including [transparent screens and interactive digital installations](https://www.trendhunter.com/trends/innovating-a-brighter-life) — to create an immersive environment for presenting traditional and [contemporary artworks](https://www.trendhunter.com/trends/hofa-gallery). This event is part of a broader initiative by the company to align its brand with cultural exchanges and demonstrate the application of its display solutions beyond commercial markets. The 2025 Reviving Craft — China's Intangible Cultural Heritage and Contemporary Design' exhibition and the BOE O•SPACE also functioned as a platform for facilitating dialogue between Chinese and Italian cultural and business entities. Image Credit: BOE Technology Group ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 52% | Activity: 71% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Immersive Cultural Exhibitions:** Utilizing advanced display technologies to create immersive environments for cultural exhibitions represents a new way to experience and engage with traditional arts. - **Technology-driven Heritage Preservation:** Integrating cutting-edge digital installations into the preservation and presentation of intangible cultural heritage offers innovative pathways for safeguarding traditions. - **Cross-cultural Tech Collaborations:** Collaborations between tech firms and international cultural bodies can drive the fusion of diverse artistic traditions with contemporary design technologies. ### Who This Affects Most - **Display Technology:** Expanding the use of interactive and transparent screens within cultural and artistic spheres showcases disruptive potential beyond traditional consumer markets. - **Cultural Heritage Preservation:** Leveraging digital installations in cultural heritage preservation opens up novel methods for promoting and sustaining traditional arts in a modern context. - **Art and Design:** The fusion of contemporary design with traditional crafts through tech-enhanced exhibitions highlights evolving opportunities in the global art and design industry. ## Related on Trend Hunter - [Educational Charity Initiatives](https://www.trendhunter.com/trends/light-the-way-forward.md) - [Sensory Landmark Installations](https://www.trendhunter.com/trends/design-you-can-feel.md) - [Athletic Event-Timed Tech Campaigns](https://www.trendhunter.com/trends/tcl.md) - [connection-promoting new year installations](https://www.trendhunter.com/trends/cultural-exchange.md) - [Next-Gen Advanced Display Technologies](https://www.trendhunter.com/trends/advanced-display-technologies.md) - [Cutting-Edge Display Technologies](https://www.trendhunter.com/trends/cuttingedge-display-technologies.md) - [Immersive Lighting Installations](https://www.trendhunter.com/trends/immersive-lighting-installation.md) - [Exclusive AI-Driven Hardware Exhibitions](https://www.trendhunter.com/trends/private-exhibition-space.md) - [Performance-Driven Screen Technologies](https://www.trendhunter.com/trends/inkjet-printing.md)