# Body Mod-Inspired Store Openings Berlin's Ed Hardy Shop Cuts Tees, Not Ribbons By Holger Mohr | Published 2008-12-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bodymod-inspired-flagshipshop-opening-cutting-tee-perfomance-at-berlins-ed References: [openpr.de](http://www.openpr.de/news/264594/Ed-Hardy-Flagship-Store-in-Berlin.html) & [bunte.de](http://www.bunte.de/szene/ed-hardy-das-label-der-stars-erobert-berlin_aid_7691.html) On December 12, the Berlin Ed Hardy [flagship store opened](https://www.trendhunter.com/trends/gymshark-2) its doors. In place of cutting the ceremonial ribbon, the Ed Hardy folks celebrated the store's opening by cutting tee shirts. Adam Saaks, a [cutting artist](https://www.trendhunter.com/trends/base-store) from Los Angeles, was specifically chosen for this task. Saaks made artistic cuts in the Ed Hardy tattoo shirts for a promotion that was clearly influenced in part by cutting and the darker side of body modification. **Implications** - Businesses looking to establish themselves as unique or distinct from competitors within the industry must devote plenty of effort to the [first impression they leave](https://www.trendhunter.com/trends/nextgen-indigo) in the minds of consumers. It is crucial that businesses present themselves in a fascinating and unusual manner to immediately capture the attention of consumers. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 68% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Artistic Cutting:** Opportunities for businesses to incorporate artistic cutting techniques in their products or promotions for a unique and captivating consumer experience. - **Body Modification Influence:** Businesses can leverage the edginess and allure of body modification to create distinctive brand identities that stand out from competitors. - **Alternative Store Openings:** Exploring unconventional store opening methods, such as cutting tee shirts instead of ceremonial ribbons, to create memorable and attention-grabbing experiences for customers. ### Who This Affects Most - **Fashion:** Fashion brands can embrace artistic cutting techniques and body mod-inspired aesthetics to differentiate themselves and appeal to a niche audience. - **Retail:** Retailers can explore alternative store opening methods to generate buzz and excitement, ultimately driving foot traffic and sales. - **Advertising & Marketing:** Marketing agencies can help businesses incorporate body modification influence and artistic cutting in branding and promotional campaigns, creating a visually striking and memorable impact. ## Related on Trend Hunter - [Store-Exclusive Vibrant Apparel](https://www.trendhunter.com/trends/eric-emanuel-1.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Flagship Store Celebrations](https://www.trendhunter.com/trends/arcteryx-equipment-flagship-store-on-vancouvers-robson-street.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [Community-Driven Retail Stores](https://www.trendhunter.com/trends/stone-islands-munich-store.md) - [Community-First NYC Flagships](https://www.trendhunter.com/trends/telfars-nyc-flagship.md)