# Image Blended Lookbooks The Bodylovers Fall/Winter Campaign Features Dream-Like Imagery By Jana Pijak | Published 2012-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bodylovers-fall-winter-2012 References: [thefashionisto](http://thefashionisto.com/mattia-cappai-by-marta-capriotti-for-the-bodylovers-fallwinter-2012/) & [mag.weareselecters](http://mag.weareselecters.com/2012/01/the-bodylovers-fw-2012-13/) The Bodylovers [Fall/Winter 2012 lookbook](https://www.trendhunter.com/trends/siegelman-stable-1) features [edgy knitwear and sheer styles](https://www.trendhunter.com/trends/khaotique-noir). Model Mattia Cappai poses in fashion-forward shots in a bold portrait series captured by the lense of photographer Marta Capriotti. Outfitted by stylist Elga Jazz, Mattia is a vision in [intriguing shapes and modernized silhouettes](https://www.trendhunter.com/trends/shapes-we-take) that are showcased in a palate of earth-toned neutrals. Wearing an assortment of graphic tees, knits and cool cuts, the model is edgy, cool and carefree in youth-infused styles that dare to be different. Standing apart from the crowd, this bold advertorial spread features blended imagery, kaleidoscopic double exposures, mirrored reflections as well as silhouetted cut-outs. These bold image techniques add mystery and intrigue to the style savvy Bodylovers Fall/Winter 2012 ad campaign that tests human perceptions while pushing fashion boundaries. Image Credit: Marta Capriotti ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 68% | Activity: 13% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Blended Imagery in Lookbooks:** The use of blended imagery in fashion lookbooks to create dream-like sequences and test customers' perceptions, leading to opportunities for creative campaigns. - **Innovative Styling Techniques in Fashion Photography:** Experimenting with innovative styling techniques such as mirrored reflections and silhouetted cut-outs to push fashion boundaries and attract customers seeking bold and edgy styles. - **Youth-infused Fashion Styles:** Designing fashion-forward and carefree youth-infused styles featuring intriguing shapes and modernized silhouettes that cater to a younger demographic seeking to be different and stand out. ### Where This Applies - **Fashion Retail:** The use of blended imagery and innovative styling techniques in fashion photography can be adopted by retailers to create unique and striking campaigns that attract younger customers. - **Photography and Imaging:** Developing expertise in blended imagery and innovative styling techniques in photography can offer opportunities for photographers and imaging professionals to collaborate with fashion brands and expand their creative portfolio. - **Digital Marketing:** The adoption of innovative and disruptive marketing campaigns that utilize blended imagery and youth-infused fashion styles in partnership with fashion brands can help digital marketing agencies to stand out in a competitive market and attract younger clients. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)