# Milk-Sourced Protein Powders The Bodylogix® Native Whey Isolate Has 25 Grams of Protein By Michael Hemsworth | Published 2020-02-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bodylogix-native-whey-isolate References: [preparedfoods](https://www.preparedfoods.com/articles/123495-bodylogix-native-whey-isolate) & [bodylogix](http://www.bodylogix.com/) The Bodylogix® Native Whey Isolate is a [cleaner protein powder product](https://www.trendhunter.com/trends/aonic-fuel) for athletes who are looking to avoid their intake of unnecessary additives or ingredients. The PRONATIV® native whey protein in the product is produced by the [Lactalis American Group, Inc.](https://www.trendhunter.com/trends/up2u-recover) and is sourced only from farm-fresh milk. This is achieved using a cold filtration process that isn't treated to additional heat treatments or heavy processes to keep the final product as pure as possible. The Bodylogix® Native Whey Isolate is formulated with 90% [whey protein isolate](https://www.trendhunter.com/trends/just-one-protein) in its dry form, which enables it to contain 25 grams of premium protein along with 5.7 grams of naturally occurring BCAAs. A further 2.9 grams of leucine per serving helps with muscle growth. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cleaner Protein Powders:** Opportunity for innovative brands to develop protein powders with minimal additives or ingredients, catering to athletes' health-conscious preferences. - **Farm-fresh Sourcing:** Opportunity for food companies to source ingredients like whey protein from farm-fresh milk, emphasizing quality and authenticity to attract health-conscious consumers. - **Cold Filtration Process:** Opportunity for manufacturers to utilize cold filtration processes in protein powder production, ensuring maximum purity and preserving the nutritional value of the final product. ### Where This Applies - **Sports Nutrition:** Innovative protein powder formulations with cleaner ingredients can disrupt the sports nutrition industry by appealing to athletes seeking natural and healthier options. - **Dairy:** Farm-fresh sourced protein powders present disruptive opportunities for the dairy industry to diversify its product offerings and cater to health-conscious consumers. - **Food Manufacturing:** Adopting cold filtration processes in protein powder production can disrupt the food manufacturing industry by delivering highly pure and nutritious products. ## Related on Trend Hunter - [Lactose-Free Protein Powders](https://www.trendhunter.com/trends/nestle-3.md) - [Dessert-Inspired Whey Protein Isolates](https://www.trendhunter.com/trends/cookies-creamflavored.md) - [Canadian-Made Whey Protein Powders](https://www.trendhunter.com/trends/can-whey.md) - [Grass-Fed Beef Protein Powders](https://www.trendhunter.com/trends/grassfed-beef-protein-isolate.md) - [Refreshing Protein Shakes](https://www.trendhunter.com/trends/animal-clear.md) - [Grass-Fed Colostrum Powders](https://www.trendhunter.com/trends/grassfed-colostrum-powder.md) - [Concentrated Flavored Whey Powders](https://www.trendhunter.com/trends/skinny-food.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Concentrated Whey Protein Solutions](https://www.trendhunter.com/trends/whey-protein-hydrolysate.md)