# Sports Drink Sponsorship Deals Bodyarmor Will Promote Bodyarmor Lyte Beverage Over The U.S. Open By Daniel Johnson | Published 2020-08-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bodyarmor-lyte References: [marketingdive](https://www.marketingdive.com/news/bodyarmor-teams-with-us-tennis-association-ahead-of-open-this-month/583520/) & [drinkbodyarmor](https://www.drinkbodyarmor.com/) [Bodyarmor Sports](https://www.trendhunter.com/trends/sports-drink-bottles) Drink created a new beverage named Bodyarmor Lyte, which is now the official sports drink of the U.S. Open Tennis Championship. This was made possible through a partnership between Bodyarmor Sports drink and the [United States Tennis Association](https://www.trendhunter.com/trends/2024-us-open), which will span multiple years. The tennis tournament will run from August 31st until September 3rd With the new deal athletes at the U.S. Open will receive Bodyarmor products. Additionally, Bodyarmor will increase marketing efforts surrounding Bodyarmor Lytem including social integrations and PR events. The brand will also have Naomi Osaka to represent the company at an event to help younger athletes in Queens. Bodyarmor has been recently placing more emphasis on marketing over live sports events. Image Credit: Bodyarmor ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Sports Drink Marketing:** Opportunity for sports drink brands to increase marketing efforts through sponsorships and events. - **Athlete Endorsements:** Growing trend of sports drink brands partnering with athletes as brand ambassadors. - **Healthy Beverage Alternatives:** Rising demand for sports drinks with healthier formulations and lower sugar content. ### Where This Applies - **Sports Beverage:** Opportunity for sports drink brands to innovate and capture market share through unique formulations and endorsements. - **Sports Sponsorship:** Potential for companies to capitalize on sports events by partnering with athletes and promoting their products. - **Youth Sports Development:** Innovative programs and events targeting younger athletes in partnership with sports drink brands. ## Related on Trend Hunter - [Tennis Star Hydration Partnerships](https://www.trendhunter.com/trends/aryna-sabalenka.md) - [Armed Forces-Honoring Sports Drinks](https://www.trendhunter.com/trends/bodyarmor-cherry-lime.md) - [Redesigned Sports Drinks](https://www.trendhunter.com/trends/choose-better-campaign.md) - [Baseball-Branded Sports Drink Expansions](https://www.trendhunter.com/trends/bodyarmor-sports-drink.md) - [Tennis Champion Hydration Partnerships](https://www.trendhunter.com/trends/carlos-alcaraz.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md) - [Tennis Star Tequila Experiences](https://www.trendhunter.com/trends/dobel-tequila-x-aryna-sabalenka.md) - [AR Sports Drink Bottles](https://www.trendhunter.com/trends/sports-drink-bottles.md) - [Athlete-Endorsed Hydration Drinks](https://www.trendhunter.com/trends/lionel-messi-1.md)