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# Star-Studded Sports Drink Commercials
Carrie Underwood Stars in the New Bodyarmor Lyte Ad

By Riley von Niessen | Published 2021-01-11 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/bodyarmor-lyte-ad
References: [youtube](https://www.youtube.com/watch?v=ePqew7J4Euk&feature=youtu.be) & [drinkbodyarmor](https://www.drinkbodyarmor.com/?fdgfd)

Hopping on the common new years resolution of living a more healthy lifestyle that so many consumers strive for, a new [Bodyarmor Lyte](https://www.trendhunter.com/trends/bodyarmor-zero-sugar) ad was launched, which features beloved country singer Carrie Underwood and [NBA](https://www.trendhunter.com/trends/plezi-hydration) star James Harden, who's long been partner with the brand.

The new ad shows Underwood and Harden getting their workouts in—using the sports drink to complement their active lifestyles so that they can get in that extra rep, or run another mile. Bodyarmor Lyte is one of four sports drink variations offered by the brand, and boasts [no artificial sweeteners, flavors, or dyes](https://www.trendhunter.com/trends/gatorade-lower-sugar). The Lyte variations also has no added sugar, and is low in calories—with each serving including just 20 calories. Bodyarmor Lyte is available in eight fruity flavors, such as Strawberry Lemonade, Coconut, and Blueberry Pomegranate.

Image Credit: YouTube / Bodyarmor

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 2% | Activity: 30% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Health Conscious Advertising:** Ads featuring health and wellness products or lifestyles are becoming increasingly popular.
- **Celebrity Endorsements in Sports Nutrition:** Brands are partnering with high-profile athletes and celebrities to market their sports drinks and nutrition products.
- **Low-calorie Sports Drinks:** Sports drink brands are offering low-calorie options with no artificial sweeteners or added sugars.

### Sectors Adopting This

- **Sports Nutrition:** The sports nutrition industry can leverage celebrity endorsements and health-conscious advertising to appeal to health-conscious consumers.
- **Beverage:** Beverage companies can capitalize on the trend of low-calorie options and no artificial ingredients to better appeal to consumers seeking healthier beverage alternatives.
- **Fitness:** Fitness brands can partner with and sponsor sports drink brands to offer their customers a valuable product to complement their active lifestyles.

## Related on Trend Hunter

- [Health-Conscious Hydration Drinks](https://www.trendhunter.com/trends/bodyarmor-zero-sugar.md)
- [Armed Forces-Honoring Sports Drinks](https://www.trendhunter.com/trends/bodyarmor-cherry-lime.md)
- [Athlete-Approved Sports Drinks](https://www.trendhunter.com/trends/cizzle-brands.md)
- [Baseball-Branded Sports Drink Expansions](https://www.trendhunter.com/trends/bodyarmor-sports-drink.md)
- [AR Sports Drink Bottles](https://www.trendhunter.com/trends/sports-drink-bottles.md)
- [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md)
- [Rapid Rehydration Powder Sticks](https://www.trendhunter.com/trends/bodyarmor.md)
- [Sugar-Free Hydration Drinks](https://www.trendhunter.com/trends/flash-iv-caffeine.md)
- [Powdered Rapid Rehydration Supplements](https://www.trendhunter.com/trends/hydration-boosters.md)