# Armed Forces-Honoring Sports Drinks BODYARMOR Cherry Lime Launches a New Partnership By Michael Hemsworth | Published 2023-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bodyarmor-cherry-lime References: [preparedfoods](https://www.preparedfoods.com/articles/127932-bodyarmor-sports-drink-cherry-lime-flavor) & [drinkbodyarmor](http://www.drinkbodyarmor.com/)  The [BODYARMOR Cherry Lime](https://www.trendhunter.com/trends/bodyarmor-chill) sports drink is being launched as the latest flavor from the brand that will provide consumers with a way to quench their thirst after a workout and also support a good cause. The drink boasts a sweet yet tangy flavor profile that's expected to be a hit amongst a wide range of athletes and workout enthusiasts alike. The new [sports drink flavor](https://www.trendhunter.com/trends/powerade-xtra-sour) is being launched alongside a new official partnership with Operation Homefront to help support [military families](https://www.trendhunter.com/trends/arizona) and help them thrive. The partnership will be paired with a $500,000 commitment from BODYARMOR along with additional support in the form of local community events, activations and more. The partnership will take center stage in a variety of campaigns and activations taking place throughout 2023. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 50% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Military-supportive Partnerships:** Opportunities for brands to partner with military organizations and support a good cause while promoting their products. - **Flavored Sports Drinks:** Innovation opportunities for developing new and unique flavors in the sports drink market to appeal to a wider range of consumers. - **Community Activations:** Opportunities for brands to engage with local communities and build brand loyalty through events and activations. ### Where This Applies - **Beverage Industry:** Opportunities for companies in the beverage industry to develop new products and partner with charitable organizations to support military families. - **Nonprofit Industry:** Opportunities for nonprofit organizations to partner with businesses and raise awareness for important causes while receiving support from corporate sponsors. - **Marketing and Advertising Industry:** Opportunities for marketing and advertising agencies to create campaigns and activations that promote brand awareness and support for important causes. ## Related on Trend Hunter - [Summer-Inspired Cooling Drinks](https://www.trendhunter.com/trends/bodyarmor-chill.md) - [Veteran-Honoring Energy Drinks](https://www.trendhunter.com/trends/phorm-energy-honor-educate-unite.md) - [Redesigned Sports Drinks](https://www.trendhunter.com/trends/choose-better-campaign.md) - [Baseball-Branded Sports Drink Expansions](https://www.trendhunter.com/trends/bodyarmor-sports-drink.md) - [Clean Ingredient Sports Drinks](https://www.trendhunter.com/trends/biosteel-cherry-lime.md) - [Health-Conscious Hydration Drinks](https://www.trendhunter.com/trends/bodyarmor-zero-sugar.md) - [Rapid Rehydration Powder Sticks](https://www.trendhunter.com/trends/bodyarmor.md) - [Fruit-Forward Hydration Sticks](https://www.trendhunter.com/trends/roar-organics.md) - [Rapid Rehydration Beverages](https://www.trendhunter.com/trends/bodyarmor-flash-iv.md)