# Anti-AI Fashion BODY404 Speaks to Gen Z with Original Styles & Designers By Laura McQuarrie | Published 2022-07-25 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/body404 References: [prnewswire](https://www.prnewswire.com/news-releases/unique-body404-designers-reverse-the-trend-of-ai-inspired-fast-fashion-301591873.html) & [body404](https://body404.com/pages/app) A community of international creatives founded BODY404 with the intention of help emerging designers and artisans grow their global businesses. Now, BODY404 is challenging [fast fashion created by artificial intelligence](https://www.trendhunter.com/trends/dripsmith) by intentionally choosing original designers with novel aesthetic themes. In doing so, BODY404 specifically speaks to "[Gen Z](https://www.trendhunter.com/trends/hos-wear) young non-conformists," knowing that this demographic is drawn to social media-inspired niche core fashion themes. "[AI-generated shirts](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored) can fit market trends, but they can't tap into deep human emotions. Our one-of-a-kind statement pieces allow the Gen Z consumer to live in their clothes," said BODY404 chief branding officer Charles Wang. Knowing that Gen Z consumers want the utmost freedom of expression, BODY404 spotlights the work of brand and products like Suan Le earrings, Gel E Lua jewelry and SideEffect bags. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 72% | Activity: 70% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Original Designer Fashion:** BODY404 intentionally chooses original designers with novel aesthetic themes, disrupting fast fashion created by AI. - **Niche Core Fashion Themes:** BODY404 speaks to Gen Z non-conformists with social media-inspired niche core fashion themes, disrupting traditional fashion trends. - **Human Emotion in Fashion:** BODY404's one-of-a-kind statement pieces aim to tap into deep human emotions, disrupting AI-generated fashion's ability to fit market trends. ### Who This Affects Most - **Fashion Design:** BODY404 offers an opportunity for emerging fashion designers and artisans to grow their global businesses by challenging fast fashion created by AI. - **Jewelry Design:** BODY404 spotlights the work of original jewelry designers like Suan Le earrings and Gel E Lua jewelry, disrupting mass-produced jewelry market trends. - **Fashion Accessories:** BODY404 showcases the work of unique product designers like SideEffect bags, disrupting the traditional market for fashion accessories. ## Related on Trend Hunter - [End-to-End AI Fashion Systems](https://www.trendhunter.com/trends/genera.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [AI Fashion Designs](https://www.trendhunter.com/trends/aidriven-fashion.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/outfit-changer-ai.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md)