# Construction Site Faces 'Body Works' by Vlad Golosiy Shows Beauty is Hard Work By Marissa Brassfield | Published 2010-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-works-by-vlad-golosiy References: [behance.net](http://www.behance.net/gallery/Body-Works/549137) & [newgstudio](http://newgstudio.com/) 'Body Works' by Vlad Golosiy is a [digital photo manipulation](https://www.trendhunter.com/trends/light-into-darkness) that sheds light on the hard work that [editorial beauty](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) takes by comparing a model's face to a construction site. Using an image of a model applying mascara, Golosiy mixed in painters atop scaffolding, lawnmower-wielding landscapers, a foreman looking at plans, and an army of heavy-duty construction vehicles. The finished image is a cheeky look at [fashion photography](https://www.trendhunter.com/trends/betterstudio) as a whole, and all of the faces behind a single editorial shot. See close-ups from 'Body Works' by Vlad Golosiy above. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 86% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Digital Art Manipulation:** The trend of digitally manipulating art to convey unique messages and perspectives opens up opportunities for disruptive innovation in the field of visual storytelling. - **Comparative Visualizations:** The trend of using juxtaposition or comparisons in visualizations creates opportunities for disruptive innovation in advertising and marketing, as well as in art and design disciplines. - **Cheeky Fashion Commentary:** The trend of using humor and satire to comment on the fashion industry presents disruptive innovation opportunities in fashion marketing and content creation. ### Who This Affects Most - **Visual Arts:** The visual arts industry can take advantage of the trend of digital art manipulation by exploring new techniques and pushing the boundaries of visual storytelling. - **Advertising and Marketing:** The advertising and marketing industry can leverage the trend of comparative visualizations to create impactful campaigns that resonate with audiences and drive engagement. - **Fashion:** The fashion industry can embrace the trend of cheeky fashion commentary to foster new and unique approaches to marketing, brand positioning, and content creation. ## Related on Trend Hunter - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Glamorous Artful Bronze Sculptures](https://www.trendhunter.com/trends/sweet-jane.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Professional AI Headshots](https://www.trendhunter.com/trends/headshotwork.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Warehouse-Transformed Homes](https://www.trendhunter.com/trends/house-of-many-faces.md)