# Plant-Based Body Washes Schmidt's Naturals Launched an Aromatic Body Wash Collection By Laura McQuarrie | Published 2018-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/body-wash-collection References: [instagram](https://www.instagram.com/p/BlYP5qhlQgs/?taken-by=schmidtsnaturals) & [schmidtsnaturals](https://schmidtsnaturals.com/) Schmidt's Naturals is now adding to its assortment of toothpaste, deodorant and solid soap bar products by venturing into a new personal care category with a body wash collection. The brand prides itself on offering a range of products with plant-powered formulas and naturally derived ingredients. On top of being certified vegan and cruelty-free, products from Schmidt’s Naturals products are free of aluminum, propylene glycol, SLS, PEG, parabens, phthalates, as well as any artificial fragrances, flavors, colorants or sweeteners. When it comes to [liquid cleansers](https://www.trendhunter.com/trends/sheamoistures-new-body-washes), surfactants—like SLS, which is commonly found in [foaming products](https://www.trendhunter.com/trends/foaming-body-wash)—play a part in improving integrity and performance, but many natural brands avoid them because they are toxic. The new Schmidt's Naturals [plant-based body wash](https://www.trendhunter.com/trends/plant-milk-skincare) products, which are offered in the brand's signature Jasmine Tea and Cedarwood + Juniper scents, feature a surfactant made with organic argan oil. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 30% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Personal Care:** The launch of a plant-based body wash collection serves as an opportunity for the personal care industry to continue exploring the use of plant-powered formulas in its products. - **Surfactant Alternatives:** The use of a surfactant made with organic argan oil in Schmidt's Naturals body wash collection highlights the potential for the industry to pursue safer and more natural alternatives to common surfactants. - **Toxin-free Products:** Schmidt's Naturals' commitment to offering products free of toxins such as aluminum, SLS, and parabens reflects a growing demand for safer and more natural personal care products. ### Sectors Adopting This - **Personal Care:** The launch of Schmidt's Naturals' plant-based body wash collection signals the personal care industry's continued interest in providing safer and more natural products for consumers. - **Natural Products:** Schmidt's Naturals' use of naturally derived ingredients and commitment to offering toxin-free products aligns with the natural products industry's mission to provide healthier alternatives to traditional products. - **Surfactant Manufacturing:** The use of organic argan oil as a surfactant in Schmidt's Naturals' body wash collection showcases an opportunity for the surfactant manufacturing industry to explore safer and more natural alternatives to commonly used surfactants. ## Related on Trend Hunter - [Natural Men's Cleansing Solutions](https://www.trendhunter.com/trends/real-soap-body-wash.md) - [Affordable Plant-Based Body Washes](https://www.trendhunter.com/trends/all-day-fresh-body-wash.md) - [Mood-Boosting Body Washes](https://www.trendhunter.com/trends/vegan-body-wash-collection.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Botanical Body Cleansers](https://www.trendhunter.com/trends/native-moisturizing-body-wash.md) - [Skincare-Influenced Body Washes](https://www.trendhunter.com/trends/energizer-mandelic-acid-body-wash.md) - [Luxurious Free-From Body Washes](https://www.trendhunter.com/trends/method-dream-foam-body-wash.md) - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md) - [Woodsy Body Washes](https://www.trendhunter.com/trends/savon-du-bois.md)