# Personalized Shopping Sites The Fitbay Website Shows You Clothes Based on Your Body Type By M | Published 2014-08-01 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/body-type References: [brit.co](http://www.brit.co/fitbay/?utm_source=feedly&utm_reader=feedly&utm_medium=rss&utm_campaign=fitbay) & [fitbay](https://fitbay.com/) The Fitbay shopping site is an innovative website that lets consumers browse through [clothing based on their body type](https://www.trendhunter.com/trends/google-shopping). This way consumers don't have to spend time guessing and worrying if an article of clothing on a model looks great on them. You can access the Fitbay site by spending 30 seconds to sign up to an online profile. This way you can create a [personalized profile](https://www.trendhunter.com/trends/aritzias-new-app) that will help you find clothing suited to your body type and personality. All you have to do is input your body shape and let the site bring up pre-selected garments from [various brands](https://www.trendhunter.com/trends/smartcustomer) that are suited for your shape. Other users are encouraged to comment on the garments and leave feedback and comments. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 27% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### Why This Trend Is Growing - **Personalized Shopping:** Disruptive innovation opportunity for customization and direct-to-consumer sales in the fashion industry. - **Body Type-based Recommendations:** Disruptive innovation opportunity for AI and machine learning curated recommendations for fashion and beauty industry. - **User Feedback Integration:** Disruptive innovation opportunity for social commerce and marketplaces in the fashion industry. ### Industries Being Reshaped - **Fashion:** Fitbay drives innovation towards personalized shopping experience using technology in the fashion industry. - **Beauty:** Personalized recommendations based on body type presents disruptive innovation opportunities for beauty products and services. - **E-commerce:** Fitbay's user-centric approach, feedback integration and personalized recommendations presents disruptive innovation opportunities for e-commerce industry and marketplaces. ## Related on Trend Hunter - [Fit-Finding Denim Apps](https://www.trendhunter.com/trends/perfect-pair-of-jeans.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [Instant Virtual Fitting Tools](https://www.trendhunter.com/trends/heybeauty-ai-tryon-copilot.md) - [AI-Powered Stylists](https://www.trendhunter.com/trends/fitcheck-ai.md) - [AI Style Assistants](https://www.trendhunter.com/trends/fitcheck-ai1.md) - [GenAI Sizing Tools](https://www.trendhunter.com/trends/fit-hub.md) - [Style Intelligence Platforms](https://www.trendhunter.com/trends/fitchecklab.md) - [AI Fashion Tools](https://www.trendhunter.com/trends/virtualfit.md) - [eCommerce Fashion Sizing Solutions](https://www.trendhunter.com/trends/stailor.md)