# Overnight Body Treatments The Overnight Vitamin A Body Treatment Contains Retinol & Bakuchiol By Laura McQuarrie | Published 2020-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-treatments References: [thezoereport](https://www.thezoereport.com/p/retinol-body-products-are-the-newest-way-to-try-the-powerful-ingredient-46910709) & [cosmedix](https://www.cosmedix.com/a-lift-retinol-body-treatment) Just as there are specialized overnight skincare treatments for the face, popular active ingredients are being worked into whole-body skincare solutions to create body treatments with targeted benefits. The Overnight Vitamin A Body Treatment shares the benefits of retinol, the popular active with proven anti-aging properties, plus bakuchiol, a [plant-based retinol alternative](https://www.trendhunter.com/trends/sensitive-retinol-oil). The body treatment also includes caffeine and safflower seed oil to round out the product's ability to exfoliate, brighten and improve the skin's firmness. As an [overnight treatment](https://www.trendhunter.com/trends/premium-overnight-skincare), the product is to be applied to clean, dry skin in the evening like a lotion. The treament for softer, smoother and healthier-looking skin is clinically proven to support up to a 46% improvement in skin firmness and up to a 27% improvement in skin brightness after just 14 treatments. Image Credit: Cosmedix ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 31% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Whole-body Skincare Solutions:** The trend of specialized, targeted body treatments with active ingredients opens opportunities for disruptive innovation in the skincare industry. - **Active Ingredient Crossovers:** The incorporation of popular active ingredients for face treatments into body treatments presents opportunities for disruptive innovation in the skincare industry. - **Overnight Treatments for Body:** The trend of overnight treatments specifically for the body offers opportunities for disruptive innovation in the skincare industry. ### Where This Applies - **Skincare Industry:** The skincare industry can capitalize on the trend of specialized body treatments and active ingredient crossovers to create new, innovative products. - **Beauty Industry:** The beauty industry can take advantage of the trend of overnight treatments specifically for the body to create new, innovative products. - **Wellness Industry:** The wellness industry can incorporate these specialized body treatments into their offerings to support overall body care and relaxation. ## Related on Trend Hunter - [Cell Renewal Body Treatments](https://www.trendhunter.com/trends/the-body-retinoil.md) - [Retinol Body Serums](https://www.trendhunter.com/trends/software-update-by-soft-services.md) - [Retinol-Infused Body Butters](https://www.trendhunter.com/trends/press-restart-advanced-retinol-body-butter.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Multitasking Body Serums](https://www.trendhunter.com/trends/body-reform-treatment-serum.md) - [Groundbreaking Anti-Aging Overnight Creams](https://www.trendhunter.com/trends/antiaging-overnight-cream.md) - [Retinol Body Lotions](https://www.trendhunter.com/trends/retinol-body-lotions.md) - [Nocturnal Vitamin C Treatments](https://www.trendhunter.com/trends/dermalogica-bioluminc-night-restore.md) - [Transformative Overnight Skincare](https://www.trendhunter.com/trends/advanced-night-repair-overnight-treatment.md)