# Bug-Repelling Body Suits Japan's Newest Craze is a Netted Garment that Repels Insects By Jana Pijak | Published 2015-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/body-suit References: [newlaunches](http://newlaunches.com/archives/when-bug-repellents-fail-wear-a-net-in-japan.php) The 'Netsmen' is a mosquito-repelling body suit, designed to keep one protected from bug bites. While many fight mosquitos with [insect spray](https://www.trendhunter.com/trends/off-active-insect-repellent), Japan's population is embracing bug repelling tactics of a different kind. Inspired by protective [mosquito nets](https://www.trendhunter.com/trends/hyperlite-bug-bivy), these bug-repelling body suits result in a heightened level of safety. Made from a perforated material, these light-weight and breathable suits manage to keep one cool while blocking out bug entry -- thanks to compact openings that measure a mere 1mm in size. As consumers grow more cautious, retailers are marketing to this safety-focused demographic with products that provide peace of mind. This body suit is an example that illustrates consumers' appreciation for [protective products](https://www.trendhunter.com/trends/shielding-jacket) that will keep them safe in today's hazardous world. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Insect-repelling Protective Clothing:** The trend towards protective clothing that repels insects presents opportunities for innovators to improve on current designs with newer, more effective materials and technologies. - **Safety-conscious Consumerism:** The trend towards safety-conscious consumerism indicates a market for products that provide peace of mind and protection against potential hazards. - **Natural Bug Repellent Alternatives:** The trend towards natural bug repellent alternatives highlights the potential for innovators to create new products that effectively repel insects without the use of harmful chemicals. ### Who This Affects Most - **Outdoor Retail Industry:** As consumers become more cautious, the outdoor retail industry has an opportunity to market insect-repelling protective clothing to safety-conscious customers. - **Tourism Industry:** The tourism industry can capitalize on the trend towards insect-repelling protective clothing by offering suits to customers visiting areas with a high risk of bug-borne illnesses, displaying as a responsible travel partner. - **Insect-repellent Industry:** The insect-repellent industry can adapt to the trend toward natural bug repellent alternatives, by moving to a more eco-friendly ethos in their product ranges. ## Related on Trend Hunter - [Electronic Mosquito Repellents](https://www.trendhunter.com/trends/electronic-mosquito-repellent.md) - [Odorless Insect Repellents](https://www.trendhunter.com/trends/mosquito-tick-repellent.md) - [Style-Conscious Anti-Insect Systems](https://www.trendhunter.com/trends/mosqo-bug-zapper.md) - [Paper-Based Mosquito Repellents](https://www.trendhunter.com/trends/paperbased-mosquito-repellent.md) - [Skin-Friendly Insect Sprays](https://www.trendhunter.com/trends/fumakilla-skin-vape.md) - [Bug-Repelling Charm Collections](https://www.trendhunter.com/trends/charm-collection.md) - [Mosquito-Repelling Miniature Diffusers](https://www.trendhunter.com/trends/vesperguard.md) - [Comprehensive Outdoor Protection Sprays](https://www.trendhunter.com/trends/bullfrog-2-in-1-sunscreen.md) - [All-Encompassing Repellent Kits](https://www.trendhunter.com/trends/repellent-kit.md)