# Spray-On Body Serums The Wake Up Beautiful Body Serum Pairs Retinoids, Mushrooms & Melatonin By Laura McQuarrie | Published 2023-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-serums References: [pacificabeauty](https://www.pacificabeauty.com/products/wake-up-beautiful-body-serum) & [newbeauty](https://www.newbeauty.com/new-body-care-products/3) Fans of [Pacifica's](https://www.trendhunter.com/trends/biphase-hydrating-oil-serum) Wake Up Beautiful Retinoid Serum will appreciate the plant-based beauty brand's new Wake Up Beautiful Body Serum and its convenient spray-on format. While the version of this product for facial care is packaged in a compact dropper, the new whole-body serum is easily applied over clean skin. This milky body serum spray combines derm-grade petroleum-free Granactive retinoid with other potent ingredients like replenishing avocado oil, aloe, [hydrating mushroom](https://www.trendhunter.com/trends/super-shroom-serum-mist) and melatonin, which is touted as a "supercharged free-radical scavenger." This renewing body serum is suitable for all skin types and it combats dryness and fine lines with its mess-free format. As more consumers implement active skincare solutions below the neck, they're looking for [convenient whole-body products](https://www.trendhunter.com/trends/body-oil-spritz) that can be added to their daily routines without too much extra hassle. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 25% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Whole-body Skincare:** The trend towards active skincare solutions for the body creates opportunities for mess-free, convenient products like Wake Up Beautiful Body Serum. - **Spray-on Skincare:** The spray-on format of Wake Up Beautiful Body Serum meets the demand for easy-to-apply, non-messy skincare products, opening up innovative packaging options. - **Natural Ingredients:** The use of natural and plant-based ingredients like avocado oil and mushrooms in Wake Up Beautiful Body Serum speaks to the trend towards environmentally-conscious consumerism and opportunities for innovative sourcing and branding. ### Industries Being Reshaped - **Beauty & Personal Care:** The beauty and personal care industry can capitalize on the trend towards whole-body and convenient skincare products for consumers looking to streamline their routines. - **Health & Wellness:** The health and wellness industry can tap into the demand for natural and plant-based ingredients in products like Wake Up Beautiful Body Serum, creating opportunities for innovative ingredient sourcing and branding. - **Packaging:** The packaging industry can explore new solutions for spray-on skincare products, creating packaging designs that are both innovative and sustainable to meet consumer demands for easy-to-use and eco-friendly products. ## Related on Trend Hunter - [Toning Body Serums](https://www.trendhunter.com/trends/toning-body-serum.md) - [Retinol Body Serums](https://www.trendhunter.com/trends/software-update-by-soft-services.md) - [Cell Renewal Body Treatments](https://www.trendhunter.com/trends/the-body-retinoil.md) - [Multitasking Body Serums](https://www.trendhunter.com/trends/body-reform-treatment-serum.md) - [Retinol-Infused Body Butters](https://www.trendhunter.com/trends/press-restart-advanced-retinol-body-butter.md) - [Vitamin C Body Serums](https://www.trendhunter.com/trends/the-body-vitamin-c.md) - [Calming Hydration Mists](https://www.trendhunter.com/trends/magnesium-body-spray.md) - [Convenient Moisturizing Sprays](https://www.trendhunter.com/trends/body-oil-spritz.md) - [Serum-Infused Body Washes](https://www.trendhunter.com/trends/super-serum-body-wash.md)