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# Botanical-Based Body Scrubs
Australian Pink Clay Smoothing Body Sand is a Four-in-One Formula

By Laura McQuarrie | Published 2020-02-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/body-sand
References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Sand__Sky_takes_hero_Australian_Pink_Clay_range_into_body_care/162663) & [ca.sandandsky](https://ca.sandandsky.com/products/australian-pink-clay-smoothing-body-sand-scrub)

Sand & Sky is known for its beauty products made with Australian pink clay and now this ingredient is being used as the foundation for an all-new body care item, the Australian Pink Clay Smoothing Body Sand. As ever, the [body scrub](https://www.trendhunter.com/trends/body-exfoliating-spray) is made with ingredients that are native to Australia and the product boasts deeply cleansing benefits. The gently exfoliating product is said to be beneficial for everything from [cellulite and stretch marks](https://www.trendhunter.com/trends/firming-shea-sugar) to ingrown hairs. Beyond exfoliating, the four-in-one body care product is also useful for detoxifying, smoothing, moisturizing and illuminating the skin, as it contains flecks of eco-friendly mica.

While Australian pink clay is a key ingredient to the scrub, it also contains [coconut and macadamia shells](https://www.trendhunter.com/trends/propre-body-care) to slough away dead skin.

Image Credit: Sand & Sky

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 68% | Activity: 66% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Botanical-based Body Care:** Opportunity for creating more body care products that incorporate botanical ingredients like Australian pink clay for cleansing and exfoliating benefits.
- **Multi-functional Beauty Products:** Disruptive innovation opportunity lies in developing body care items that offer multiple benefits, such as detoxifying, smoothing, moisturizing, and illuminating the skin, like the Australian Pink Clay Smoothing Body Sand.
- **Eco-friendly Beauty:** There is an opportunity to create eco-friendly beauty products by incorporating sustainable ingredients like eco-friendly mica in body care items, contributing to both environmental and consumer well-being.

### Industries Being Reshaped

- **Beauty and Personal Care:** The beauty and personal care industry can explore incorporating botanical-based ingredients, creating multi-functional products, and promoting eco-friendly practices to meet consumer demands.
- **Natural Skincare:** Natural skincare industry can benefit from the rise of botanical-based body care products, as consumers look for gentle yet effective solutions to address skin concerns.
- **Sustainable Cosmetics:** Sustainable cosmetics industry can seize the opportunity to develop eco-friendly beauty products that utilize sustainable ingredients, aligning with consumers' increasing focus on environmentally-conscious choices.

## Related on Trend Hunter

- [Exfoliating Full-Body Scrubs](https://www.trendhunter.com/trends/bikini-and-body-scrub.md)
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- [Beverage-Inspired Body Scrubs](https://www.trendhunter.com/trends/hot-coco-coconut-oil-body-scrub.md)
- [Skin-Balancing Whipped Scrubs](https://www.trendhunter.com/trends/niacinamide-body-scrub.md)
- [Coconut Oil Body Scrubs](https://www.trendhunter.com/trends/coconut-oil-body-scrub.md)
- [Moroccan Rose-Inspired Shea Scrubs](https://www.trendhunter.com/trends/moroccan-rose.md)
- [Chamomile-Infused Body Exfoliators](https://www.trendhunter.com/trends/weightless-body-treatment.md)
- [Exfoliating Dual-Purpose Scrubs](https://www.trendhunter.com/trends/odele-scalp-body-scrub.md)
