# Golden Body Rollers 'The Tiger Tail 24K' is an Ultra-Luxury $5,000 Self-Care Product By Laura McQuarrie | Published 2017-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/body-roller References: [tigertailusa](https://www.tigertailusa.com/) As well as offering a range of affordably priced body rollers and accessories for tension, pain and muscle relief, [Tiger Tail USA](https://www.trendhunter.com/trends/cacti-wellness-gua-sha) is now introducing 'The Tiger Tail 24K' as an opulent addition to its product range. True to its name, the luxury self-massage tool is plated in 24K gold and weighs in at five pounds. The opulent body roller may be used for everything from myofascial release and self-help massage to [trigger point therapy](https://www.trendhunter.com/trends/theragun-mini-plus). At the Summer Outdoor Retailer tradeshow in Salt Lake City, Tiger Tail USA will be showing off the $5,000 body roller. On the creation of this product, Tiger Tail USA's Spring Faussett reports that: "We had a very special customer come to us with an exceptional request, so we decided to take our body roller to the next level and create the first ever 24K gold option." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Self-care:** There is an opportunity to introduce ultra-luxury items into the self-care market. - **Opulent Personal Massage Tools:** There is an opportunity to create and market high-end personal massage tools for those willing to pay a premium price. - **Gold-plated Health and Wellness Products:** There is an opportunity to create gold-plated health and wellness products for the luxury market. ### Sectors Adopting This - **Self-care:** The self-care industry can evolve by introducing premium products and services into the market. - **Health and Wellness:** There is a demand for high-end, luxury health and wellness products in the market, particularly those with a touch of opulence. - **Personal Massage Accessories:** Personal massage tools and accessories can be transformed into opulent and luxurious items for those seeking premium products. ## Related on Trend Hunter - [Advanced Face Rollers](https://www.trendhunter.com/trends/pro-face-roller.md) - [Mindful Facial Tools](https://www.trendhunter.com/trends/cacti-wellness-gua-sha.md) - [Gold-Plated Toothbrushes](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush.md) - [Adjustable Muscle Massager Systems](https://www.trendhunter.com/trends/thrival-meat-grinder.md) - [Vibrating Foam Rollers](https://www.trendhunter.com/trends/vibrating-foam-rollers.md) - [Microneedle Skincare products](https://www.trendhunter.com/trends/goldcoated-microneedlees.md) - [$1,000 Lobster Roll Kits](https://www.trendhunter.com/trends/lobster-roll-kit.md) - [Powered Muscle Massager Rollers](https://www.trendhunter.com/trends/chirp-wheel-pro.md) - [Facial Contouring Tools](https://www.trendhunter.com/trends/joanna-czechs-facial-massager.md)