# Reshaping Bodycare Collections MAЁLYS' Body Reshaping Collection Lifts, Firms, Plumps & Smooths By Laura McQuarrie | Published 2021-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-reshaping-collections References: [businesswire](https://www.businesswire.com/news/home/20210510005152/en) & [maelyscosmetics](https://www.maelyscosmetics.com/body/reshapers) Direct-to-consumer brand [MAËLYS](https://www.trendhunter.com/trends/facial-cream) is committed to solving real problems for real women and its Body Reshaping Collection promises to help women lift, firm and plump in a natural way. The collection shares the brand's trio of best-selling reshaping products: the B-TIGHT Lift & Firm Booty Mask + B-FLAT Belly Firming Cream + B-PERKY Lift & Firm Breast Mask. Each colorful [body care product](https://www.trendhunter.com/trends/smoothing-and-firming-cream) targets a different area of the body and helps to promote firming, tightening and perkiness where desired. The easy-to-use products only need to be applied in a thin layer, and then massaged in to experience their full benefits. Inspired by the effects of makeup, whole-body skincare products are being introduced with benefits for [lifting, plumping, firming, contouring and smoothing](https://www.trendhunter.com/trends/dynamic-skin-sculptor). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 54% | Activity: 35% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Body Reshaping Products:** Direct-to-consumer brands can focus on creating body reshaping products that help women lift, firm and plump naturally. - **Targeted Body Care:** The trend of targeted body care products can be capitalized by introducing skincare products with benefits for lifting, plumping, firming, contouring, and smoothing. - **Easy-to-use Body Products:** There is potential for disruptive innovation in creating easy-to-use body care products that only need to be applied in a thin layer and then massaged in for full benefits. ### Where This Applies - **Beauty and Personal Care:** Brands could introduce specifically-targeted whole-body skincare products that promote firming, tightening, and perkiness in different parts of the body. - **Direct-to-consumer:** Direct-to-consumer brands focusing on solving real problems for real women can introduce body reshaping products and create competitive edge in the market. - **Cosmetics:** Makeup brands could launch whole-body skincare lines that offer lifting, plumping, firming, contouring, or smoothing benefits to cater to the growing trend of targeted body care products. ## Related on Trend Hunter - [Firming Mousse-to-Oils](https://www.trendhunter.com/trends/malys-get-taut.md) - [Skin-Smoothing Gel-Creams](https://www.trendhunter.com/trends/body-fit-active.md) - [Sculpting Facial Serums](https://www.trendhunter.com/trends/face-sculpting-serum.md) - [Firming Belly Creams](https://www.trendhunter.com/trends/tighten-smooth-belly-cream.md) - [Firming Clay Body Masks](https://www.trendhunter.com/trends/bye-bye-bloat-clay-body-mask.md) - [Advanced Body Care Products](https://www.trendhunter.com/trends/dynamic-skin-sculptor.md) - [Dermocosmetic Firming Creams](https://www.trendhunter.com/trends/smoothing-and-firming-cream.md) - [Filling Facial Creams](https://www.trendhunter.com/trends/facial-cream.md) - [Sculpting Shapewear Additions](https://www.trendhunter.com/trends/ultralift.md)