# Body-Positive Swimwear Brands Forever Summer Swim Prioritizes Size, Diversity and Inclusivity By Laura McQuarrie | Published 2019-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-positive-swimwear References: [prnewswire](https://www.prnewswire.com/news-releases/forever-summer-swim-is-changing-the-way-women-shop-for-swimsuits-300892938.html) & [foreversummerswim](https://www.foreversummerswim.com/) Forever Summer Swim sets itself apart as a brand that shares [body-positive swimwear styles](https://www.trendhunter.com/trends/limitless-campaign) and celebrates women of all shapes, sizes and ethnicities. Forever Summer Swim is founded and run by women of color and focuses its efforts on sharing [sustainable, multi-purpose styles](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) that can be mixed and matched, as well as purchased through a comfortable shopping experience. In addition to offering a by-body-type shopping feature, Forever Summer Swim also allows for at-home private try-on experiences, plus free returns. To do its part to disrupt the swimwear industry, Forever Summer Swim is passionate about helping women see their own unique beauty when shopping online, so it proudly showcases women who are [curvy and culturally diverse](https://www.trendhunter.com/trends/bathing-belle). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 53% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Body-positive Swimwear:** Opportunity to create swimwear brands that prioritize inclusivity and celebrate diverse body types. - **Sustainable Swimwear:** Opportunity to develop eco-friendly swimwear styles and promote sustainability in the swimwear industry. - **Personalized Shopping Experiences:** Opportunity to offer at-home private try-on experiences and customized shopping features for customers. ### Where This Applies - **Fashion:** Opportunity for fashion brands to embrace body positivity and create inclusive swimwear collections. - **E-commerce:** Opportunity to enhance the online shopping experience by offering personalized features and virtual try-on options. - **Sustainability:** Opportunity for companies to promote environmental sustainability in the swimwear industry by offering eco-friendly options. ## Related on Trend Hunter - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Post-Surgery Friendly Swimwear](https://www.trendhunter.com/trends/prettylittlething-and-girlvscancer.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Inclusive Collaboration Swimwear](https://www.trendhunter.com/trends/gillette-venus-and-the-saltwater-collective.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md)