# Timely Orange Intimate Lines Body Positive Intimates Line Cuup's Added a 'Zest' Colorway By Ell Smith | Published 2020-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-positive-intimates References: [hypebae](https://hypebae.com/2020/10/cuup-new-colorway-zest-orange-bras-lingerie-underwear-thong-plunge-scoop-release) & [shopcuup](https://shopcuup.com/collections) Body positive intimates line Cuups has added 'zest' to its arsenal of dreamy [colorways](https://www.trendhunter.com/trends/hanky-panky). Last month, as summer came to a close the brand launched a '[Moss](https://www.trendhunter.com/trends/ub10s-gelkayano-20)' colorway, offering consumers something sultry and relaxing as the temperatures started to drop. Now, the 'Zest' colorway has arrived to embody the fall season. The hue is a vivid orange tone that's reminiscent of the changing leaves, presenting a timely collection thats sure to prep consumers for the approaching winter months. The new hue adorns all of the brand's fan-favorite items, like the Plunge and scoop bra. Underwear is also available in a [variety of silhouettes](https://www.trendhunter.com/trends/feather-lace). Known for its inclusivity, Cuup's sizing ranges from A to H bras and XS to XL bottoms. Image Credit: Cuup's ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 71% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Body Positive Intimates:** Opportunity to disrupt the intimates industry by creating inclusive and empowering lingerie for all body types. - **Dreamy Colorways:** Potential to innovate in the fashion industry by offering unique and captivating color options for intimate apparel. - **Seasonal Collections:** Disruptive opportunity to create limited edition, seasonal collections that cater to changing consumer preferences and trends. ### Where This Applies - **Intimate Apparel:** Disruption potential in the intimate apparel industry by focusing on body positivity and offering a wide range of sizes. - **Fashion:** Innovation opportunity in the fashion industry by introducing new and captivating color options for various clothing items. - **Retail:** Opportunity to disrupt the retail industry by creating limited edition, seasonal collections that drive customer engagement and generate buzz. ## Related on Trend Hunter - [Pointelle Intimates Capsules](https://www.trendhunter.com/trends/summer-of-intimates.md) - [Silver-Inspired Intimate Collections](https://www.trendhunter.com/trends/silver-belle.md) - [Festive Organic Cotton Intimates](https://www.trendhunter.com/trends/cou-cou-holiday.md) - [Modern Occasion-Focused Apparel](https://www.trendhunter.com/trends/the-plus-one-edit.md) - [Mother-Daughter Founded Intimates Brands](https://www.trendhunter.com/trends/cureus-label.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Color-Centric Underwear Sets](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year.md)