# Body Positive Fashion Bloggers This Blogger Helps Design Fashionable Apparel for Plus-size Women By Katherine Pendrill | Published 2015-12-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-positive-fashion References: [whenindoubtwearpurple.blogspot](http://whenindoubtwearpurple.blogspot.ca/) & [chubbycartwheels](http://www.chubbycartwheels.com/) Shawna Farmer is a body positive fashion blogger that also helps to design fashion-forward clothing for plus-size women. While there are a number of bloggers who provide [plus-size style inspiration](https://www.trendhunter.com/trends/curve-by-the-shirt-company), there are still few options when it comes to actually purchasing garments in extended sizes. This blogger takes a proactive approach when it comes to helping full-figured women find stylish clothing. Farmer is a blogger and an indie designer who runs an online boutique called 'Chubby Cartwheels.' The brand not only offers [stylish clothing for plus-size women](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans), but it also includes garments that actively chastise the fashion industry for its narrow definition of beauty. One of the brand's newest items is a shirt that reads 'Diet Industry Dropout,' which encourages women to love their body as it is. Farmer is just one of several plus-size bloggers who are actively working towards [changing the fashion industry](https://www.trendhunter.com/trends/limitless-campaign) from the inside out. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Body-positive Fashion:** The increasing popularity of body-positive fashion bloggers and designers presents an opportunity to disrupt the fashion industry by challenging traditional beauty standards and offering stylish clothing for all body types. - **Extended Sizing:** Designing and offering fashionable clothing in extended sizes presents an opportunity to disrupt the fashion industry and meet the demands of customers previously underserved by traditional retailers. - **Inclusive Messaging:** Inclusive messaging on clothing and accessories offers an innovative way to not only tap into the growing body-positive movement, but to also create a loyal following among consumers who value self-love and acceptance. ### Sectors Adopting This - **Fashion:** Body-positive fashion presents an opportunity to disrupt the traditional fashion industry by offering stylish clothing for all body types and challenging narrow beauty standards. - **E-commerce:** Extended sizing and body-positive messaging present an opportunity to disrupt the traditional retail model by offering a wider range of sizes and designs online, reaching a larger customer base. - **Marketing:** Inclusive messaging presents an opportunity to disrupt traditional marketing strategies by appealing to customers who value self-love and acceptance, creating a loyal following and competitive advantage. ## Related on Trend Hunter - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Size-Inclusive Shirt Collections](https://www.trendhunter.com/trends/curve-by-the-shirt-company.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Community-Driven Fashion Campaigns](https://www.trendhunter.com/trends/limitless-campaign.md) - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Body-Inclusive Reality TV Ads](https://www.trendhunter.com/trends/roses-for-every-body.md) - [Best-Selling Adaptive Apparel](https://www.trendhunter.com/trends/anthropologie-2.md)