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# Unisex Body Painting
World Body Painting Championship 2009 Included More Men

By Cowbag | Published 2009-08-10 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/body-painting-world-championships-2009
References: [flickr](http://www.flickr.com/photos/cyberdockdude) & [bodypainting-festival](http://www.bodypainting-festival.com/)

The World Body Painting Championship 2009 in Austria just finished and the images resulting from the event are just stunning.

The body paint canvases look glorious, almost as if [a rainbow](https://www.trendhunter.com/trends/craig-karl2) threw up over the models. I also noticed a marked increase in the number of [men being body painted](https://www.trendhunter.com/trends/temporary-nails-for-men) (that can only be a good thing) as well as the addition of props.

I can’t imagine it would be hard to take a dull picture of the event, but I am particularly taken with the cyberdockdude stream on Flickr.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 96% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### What's Driving This Trend

- **Unisex Body Painting:** The rise in popularity of unisex body painting presents an opportunity for cosmetics and fashion industries to innovate and cater to a wider range of consumers.
- **Increased Diversity in Body Art:** Continued increase in diversity of body art has driven a new market especially of inclusivity and diversity spaces in fashion industry.
- **Integration of Technology in Body Art:** Body painting with the integration of technology allows a great potential for new disruptive innovation in the entertainment industry.

### Who This Affects Most

- **Cosmetics:** The cosmetics industry can leverage the rise in popularity of unisex body painting to diversify and expand its product line.
- **Fashion:** Fashion industry has a high potential to expand by embracing the inclusivity and unique expression of unisex body painting.
- **Entertainment:** Integration of technology in body art provides an excellent opportunity to innovate and enhance the entertainment industry.

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