# Millennial Body Mists Missguided's Sprays Boast Names like 'Vibe Enhancer' and 'Boy Tears' By Laura McQuarrie | Published 2018-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-mists References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/From_Boy_Tears_to_Unicorn_Dreams_Missguided_debuts_new_Body_Mist_Collection/138879) & [missguidedus](https://www.missguidedus.com/) Driven by the success of its Babe Power fragrance, Missguided launched a fun, youthful four-piece collection of [body mists](https://www.trendhunter.com/trends/sundae-body-mists). The Body Mist Collection was created in partnership with Per-Scent, which also worked with Missguided on its first fragrance product that quickly became a best-selling item in its category in the UK. The all-new body mist range features lighter, fresher scents with playful names like Boy Tears, Unicorn Dreams, Instant Feels and Vibe Enhancer. Each silver, white or Millennial pink bottle boasts a sleek minimalist design and an [Instagram](https://www.trendhunter.com/trends/cheirosa-67-perfume-mist)-worthy iridescent finish. Missguided recommends that consumers spray the products into the air and walk into the mists for best coverage. Additionally, the women's fashion brand also suggests [layering the unique fragrances](https://www.trendhunter.com/trends/noyz-hair-body-mists) one atop another for the creation of a truly signature scent. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 39% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Youthful Body Mists:** Creating body mists with playful names and a sleek design appeals to millennial consumers looking for fun and fresh fragrances. - **Collaborations with Fragrance Experts:** Partnering with renowned fragrance companies can help brands create bestselling fragrance products and expand their market presence. - **Layering Fragrances:** Encouraging customers to layer multiple fragrances allows for personalization and the creation of unique signature scents. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can explore the market potential of creating body mists with youthful branding and unique scent combinations. - **Fashion Retail:** Fashion brands can expand their product offerings by collaborating with fragrance experts to launch fragrance collections, targeting millennial consumers. - **Social Media Marketing:** Brands can leverage Instagram-worthy packaging and playful names of body mists to generate user-generated content and engage with millennial audiences on social media platforms. ## Related on Trend Hunter - [Play-Inspiring Body Mists](https://www.trendhunter.com/trends/noteworthy-body-mists.md) - [Market-Inspired Body Mists](https://www.trendhunter.com/trends/portobello-road-collection.md) - [Aromatic Body Spritzes](https://www.trendhunter.com/trends/glossier-body-care.md) - [80s-Style Body Mists](https://www.trendhunter.com/trends/body-mist-by-vacation.md) - [Feel-Good Fruity Body Mists](https://www.trendhunter.com/trends/juicy-bomb-body-mist.md) - [Fruity Creamy Body Spritzes](https://www.trendhunter.com/trends/mist-me-with-that.md) - [Take-Anywhere Fragrance Mists](https://www.trendhunter.com/trends/byrosiejane-body-hair-mists.md) - [Cooling Body Mists](https://www.trendhunter.com/trends/cooling-body-mists.md) - [Expressive Body Mists](https://www.trendhunter.com/trends/phlur-body-mists.md)