# Cream-to-Oil Skincare The Evelyn Rose Velvet Body Melt Boasts the Properties of a Cream and an Oil By Laura McQuarrie | Published 2019-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-melt References: [bustle](https://www.bustle.com/p/7-new-hair-makeup-skin-launches-to-pick-up-this-week-including-2-travel-kits-18217166) & [bustle](https://www.bustle.com/p/7-new-hair-makeup-skin-launches-to-pick-up-this-week-including-2-travel-kits-18217166) Thanks to a fresh brand identity, Crabtree & Evelyn is no longer just known for creating soaps and one of its newest releases is the Evelyn Rose Velvet Body Melt. This transformative body care product promises to share the benefits of both a rich cream and a smoothing oil with its unique combination of ingredients like [creamy murumuru butter](https://www.trendhunter.com/trends/shea-butter-hand), fatty acid-rich [rosehip seed oil](https://www.trendhunter.com/trends/beija-flor-elastibody-oil) and rose water. The [cream-to-oil body care product](https://www.trendhunter.com/trends/malys-get-taut) also includes softening mallow flower and meadowfoam, which are some of the key ingredients that help to liken the product to the touch of velvet on the skin. To experience the sensorial qualities of the product to the fullest, the brand recommends that consumers massage the cream-to-oil into the skin in gentle, circular motions. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 41% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cream-to-oil Skincare:** Cream-to-oil skincare products that combine the benefits of a cream and an oil are a disruptive innovation in the beauty industry. ### Who This Affects Most - **Beauty and Personal Care:** The beauty and personal care industry can explore the use of cream-to-oil skincare products to offer unique and multi-functional skincare solutions. - **Luxury and Spa:** Luxury and spa industry can incorporate cream-to-oil skincare products to elevate the sensory experience of their treatments. - **Natural and Organic:** The natural and organic industry can utilize cream-to-oil skincare products with plant-based and sustainable ingredients to cater to environmentally conscious consumers. ## Related on Trend Hunter - [Ritualistic Everyday Bodycare](https://www.trendhunter.com/trends/embodyme-body-care.md) - [Silky Body Creams](https://www.trendhunter.com/trends/silk-body-cream.md) - [Juicy Rose-Infused Bodycare Lines](https://www.trendhunter.com/trends/sol-de-janeiro-unveils.md) - [Sustainable Dry Body Oils](https://www.trendhunter.com/trends/red-velvet-body-oil.md) - [Rose-Inspired Skincare Oils](https://www.trendhunter.com/trends/rose-garden.md) - [Beneficial Skin Care Products](https://www.trendhunter.com/trends/dove-skin-care-cosmetics-moisture.md) - [Delicately Scented Body Cremes](https://www.trendhunter.com/trends/glossier-creme-de-you.md) - [Barrier-Boosting Floral Body Oils](https://www.trendhunter.com/trends/geranium-rose-body-oil.md) - [Luxe Daily Body Oils](https://www.trendhunter.com/trends/the-everyday-encore-body-oil.md)