# Waterproof Body Concealers Tarte Created Nourishing and Brightening Shape Tape Body Makeup By Laura McQuarrie | Published 2020-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-makeup References: [newbeauty](https://www.newbeauty.com/blog/dailybeauty/13204-tarte-shape-tape-body-makeup-review/) & [tartecosmetics](https://tartecosmetics.com/en_CA/home) One of Tarte's beloved Shape Tape Concealers is sold every 12 seconds and the brand is now expanding into the creation of [waterproof body makeup](https://www.trendhunter.com/trends/face-bond-range) with its newest Shape Tape product. The all-new Shape Tape Waterproof Body Makeup is designed to be used to conceal everything from tattoos and blemishes to scars and veins. While some [body concealers](https://www.trendhunter.com/trends/studio-radiance-concealer) have formulas that feel heavy and tacky, this one boasts a light, whipped texture. Like many other Tarte products, this one is packed with antioxidants and maracuja to actually improve the quality of the skin. The product is meant to be [applied just like a self-tanner](https://www.trendhunter.com/trends/life-proof-self-tan) and it includes an applicator mitt for a streak-free finish. Image Credit: Tarte ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 32% | Activity: 37% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Waterproof Body Makeup:** The trend of waterproof body makeup is on the rise as consumers seek versatile products that can cover imperfections for extended periods. - **Improved Formulas for Body Concealers:** There is a growing demand for body concealers with lightweight and whipped textures that provide effective coverage while feeling comfortable on the skin. - **Skincare Benefits in Body Makeup:** Consumers are increasingly interested in body makeup products that offer skincare benefits, such as nourishing ingredients and antioxidant properties. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry has an opportunity to develop and market innovative waterproof body makeup products to cater to the growing demand. - **Skincare:** The skincare industry can explore the integration of nourishing and improving ingredients in body concealers to offer multi-functional products. - **Fashion and Apparel:** Fashion and apparel brands can collaborate with beauty companies to create body concealers that seamlessly match with clothing, allowing consumers to confidently wear revealing outfits. ## Related on Trend Hunter - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [Hair-Focused Concealer Sticks](https://www.trendhunter.com/trends/tarte.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [Waterproof Pressed Powders](https://www.trendhunter.com/trends/face-tape-pressed-powder.md) - [Brightening Contour Concealers](https://www.trendhunter.com/trends/multitasker-concealer.md) - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md) - [Serum-Like Vegan Tints](https://www.trendhunter.com/trends/sephoras-reveal-the-real.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md)