# Long-Lasting Moisturizing Lotions Cantu Skin Therapy Body Lotions & Creams Use Shea Butter & More By Laura McQuarrie | Published 2020-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-lotions-and-creams References: [prnewswire](https://www.prnewswire.com/news-releases/cantu-beauty-introduces-new-skincare-collection-of-moisturizing-body-lotions--creams-301151134.html) & [cantubeauty](http://www.cantubeauty.com) The Cantu [Skin](https://www.trendhunter.com/trends/barrier-build-skin-protectant-cream) [Therapy](https://www.trendhunter.com/trends/laserled-light-therapy) Body Lotions and Body Creams were created to deliver deep moisturization with naturally hydrating butters, oils and vitamins—especially from well-known moisturizing ingredients like shea butter, cocoa butter, coconut oil and Vitamin E. As Nikia Bowman, Brand Director of [Cantu Beauty](https://www.trendhunter.com/trends/ultra-moisture-collection), describes: "Currently, consumers with dry skin find themselves layering multiple moisturizers to create the intense moisture their skin needs. With Cantu Skin Therapy, we do that blending for you." The ultra-rich formulas are designed to deliver long-lasting moisture with formulas that are free from parabens, phthalates, sulfates, mineral oil, petrolatum, propylene glycol and silicones. The fast-absorbing body lotions and non-greasy body creams apply the brand's expertise in using pure shea butter for nourishing the hair and scalp to body care products. Image Credit: Cantu ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 24% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Deep Moisturization:** The trend of delivering deep moisturization with naturally hydrating butters, oils, and vitamins presents an opportunity for disruptive innovation in the skincare industry. - **Multi-functional Formulas:** The trend of creating multi-functional formulas that eliminate the need for layering multiple moisturizers opens up disruptive innovation opportunities in the beauty industry. - **Clean Beauty:** The trend of using formulas free from harmful ingredients like parabens, sulfates, and silicones presents a disruptive innovation opportunity in the skincare industry. ### Where This Applies - **Skincare:** The skincare industry can leverage the trend of deep moisturization to develop innovative products. - **Beauty:** The beauty industry can explore the trend of multi-functional formulas to create disruptive products. - **Personal Care:** The personal care industry has an opportunity to tap into the trend of clean beauty by offering products free from harmful ingredients. ## Related on Trend Hunter - [Moisturizing Textured Hair Care](https://www.trendhunter.com/trends/ultra-moisture-collection.md) - [Long-Lasting Hydration Creams](https://www.trendhunter.com/trends/kiehls-ultra-body-mega-moisture-squalane.md) - [Richly Moisturizing Cream Ranges](https://www.trendhunter.com/trends/shea-butter-hand.md) - [Vitamin-Infused Body Lotions](https://www.trendhunter.com/trends/body-badalada.md) - [Skincare-Inspired Body Lotions](https://www.trendhunter.com/trends/essentially-enriched-body-lotion.md) - [Indulgent Skin-Nourishing Creams](https://www.trendhunter.com/trends/nutrius-brazilian-body-butter.md) - [Natural-Origin Moisturizing Creams](https://www.trendhunter.com/trends/naturalorigin-moisturizing-creams.md) - [Whipped Body Moisturizers](https://www.trendhunter.com/trends/body-whip-moisturizer.md) - [Nourishing Modern Skincare Lines](https://www.trendhunter.com/trends/full-body-collection.md)