# Glittering Body Illuminators Fenty Beauty's Body Lava Provides the Ultimate Summer Glow By Riley von Niessen | Published 2018-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-lava References: [vogue](http://www.vogue.co.uk/article/rihanna-fenty-beauty-body-lava) & [teenvogue](https://www.teenvogue.com/story/fenty-beauty-body-lava-price-internet-reaction) Rihanna's [Fenty Beauty](https://www.trendhunter.com/trends/gloss-bomb-skix) brand is set to launch Body Lava, a limited edition range of illuminizers that are applied to the shoulders, neckline, and other areas of the body that could do with a bit of [shimmery glow](https://www.trendhunter.com/trends/face-bond-range). So far, Body Lava has two shades: Brown Sugar, a bronzed caramel shade, and Who Needs Clothes?, a lighter rose gold shade. Both of the shades leave skin with a stunning dewy finish, especially when the sun reflects off of them. The product can be applied to the body with the hands or a soft kabuki brush, and is easily absorbed into the skin due to its sleek gel-based formula. Body Lava is set to release on April 6th, and can be purchased from the Fenty Beauty site and [Sephora](https://www.trendhunter.com/trends/set-it-down-loose). ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 66% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Body Illuminators:** Developing innovative body illuminators that provide a shimmery glow for various areas of the body. - **Limited Edition Products:** Capitalizing on limited edition product releases to create buzz and demand among consumers. - **Gel-based Formulas:** Experimenting with sleek gel-based formulas that can be easily absorbed into the skin for a dewy finish. ### Sectors Adopting This - **Cosmetics:** Expanding product lines with body illuminators to meet the growing demand for shimmer products. - **Fashion Retail:** Collaborating with beauty brands to offer limited edition products and exclusive releases to attract customers. - **Beauty Retail:** Stocking gel-based body illuminators to cater to customers seeking lightweight and easily absorbable skincare products. ## Related on Trend Hunter - [Luminous Non-Sticky Lotions](https://www.trendhunter.com/trends/colorstay-face-body.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Sparkling SPF-Equipped Body Oils](https://www.trendhunter.com/trends/vacation.md) - [Pink Oil-Based Body Shimmers](https://www.trendhunter.com/trends/pink-beach-shimmering-body.md) - [Pigmented Gloss Sticks](https://www.trendhunter.com/trends/gloss-bomb-skix.md) - [Hydrating Tinted Moisturizer](https://www.trendhunter.com/trends/vegan-tinted-hydrating-fenty-moisturizer.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Superfine Cosmetics Powders](https://www.trendhunter.com/trends/set-it-down-loose.md)