# AI Fashion-Fitting Systems Body Labs Blue Uses AI and Machine Learning to Fit Garments By Laura McQuarrie | Published 2016-10-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/body-labs References: [3dprint](https://3dprint.com/150968/body-labs-blue-api-online/) & [bodylabs](https://www.bodylabs.com/blue/) The newest API from [Body Labs](https://www.trendhunter.com/trends/body-fit-training) called 'Body Labs Blue' is a unique retail tool that gives consumers confidence about measurements when shopping online for clothing. The embeddable web interface uses [3D body scanning](https://www.trendhunter.com/trends/3d-body-scanner1), modeling and imaging, as well as artificial intelligence and machine learning in order to help consumers get a better understanding of fit. By taking just a shopper's height and weight, Body Labs Blue is able to produce 17 measurements that can be refined by a consumer. This technology is ideal for both ready-made and custom clothing pieces that are sold online. With this system, Body Labs Blue has been successful in [reducing clothing returns](https://www.trendhunter.com/trends/true-fit-and-shopify) by more than 40%, whole also boosting conversion rates, repeat business, web traffic and purchases of higher volumes. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 32% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **AI Fashion-fitting Systems:** Using AI and machine learning to provide accurate measurements for online clothing shopping. - **3D Body Scanning:** Implementing 3D body scanning technology to improve the fit and comfort of garments. - **Reducing Clothing Returns:** Developing innovative solutions to reduce the number of clothing returns and increase customer satisfaction. ### Who This Affects Most - **E-commerce:** Leveraging AI and machine learning to enhance the online shopping experience, particularly in the fashion industry. - **Fashion Retail:** Adopting 3D body scanning technology to provide customers with accurate measurements and personalized fit for garments. - **Fashion Technology:** Covering innovative methods to reduce clothing returns and improve customer experience through AI and machine learning. ## Related on Trend Hunter - [AI-Powered Measuring Tools](https://www.trendhunter.com/trends/3dlook.md) - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md) - [GenAI Sizing Tools](https://www.trendhunter.com/trends/fit-hub.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [AI-Powered Body Scanners](https://www.trendhunter.com/trends/fitme-3d-body-scanner.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [AI-Driven 3D Body Scanners](https://www.trendhunter.com/trends/3d-body-scanner1.md)