# Light-Protected Yogurts Honest Dairy's Body Knows Probiotic Yogurt is Shielded from Light Exposure By Laura McQuarrie | Published 2019-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/body-knows-probiotic-yogurt References: [prnewswire](https://www.prnewswire.com/news-releases/noluma-certifies-chinas-first-ever-light-protected-yogurt-300889046.html) & [noluma](https://www.noluma.com) Research has proven that in just as little as an hour, indoor lights like fluorescents and LEDs can degrade the vitamins and nutrients in milk and also impact its freshness, quality and taste—to remedy this, [Honest Dairy's](https://www.trendhunter.com/trends/asian-inspired-condiments) Body Knows [probiotic yogurt](https://www.trendhunter.com/trends/activia-glowup-bags) is now being sold in packaging that's certified to protect the product from damage from light exposure. Honest Dairy partnered with Noluma for this new venture, which is now considered the "first functional yogurt product in China with light protected packaging." As a result, the product boasts an extended shelf life of up to 21 days. As Honest Dairy makes a point to minimize additives in its products, the new light protected packaging helps to deliver the highest quality freshness, flavor and nutritional benefits of [LGG probiotics](https://www.trendhunter.com/trends/vitamin-c-punch) to Chinese consumers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 18% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Light-protected Packaging:** Developing certified light-protected packaging for food and beverage products to maintain their quality and freshness for longer periods. - **Probiotic Yogurt:** Increasing product offerings for probiotic yogurts with extended shelf lives and nutritional benefits. - **Additive-free Products:** Developing products with minimal additives and preservatives for health-conscious and environmentally conscious consumers. ### Who This Affects Most - **Food Packaging:** Developing light-protected packaging for food and beverage manufacturers, creating a new product category with competitive advantage. - **Dairy Products:** Creating and marketing products with extended shelf lives and premium freshness through light-protective packaging to appeal to health-conscious and environmentally conscious consumers. - **Functional Foods:** Expanding the functional foods category by incorporating certified light-protective packaging to increase nutritional benefits and prolong shelf life. ## Related on Trend Hunter - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Probiotic Yogurt Packaging](https://www.trendhunter.com/trends/activia.md) - [Tart Functional Yogurts](https://www.trendhunter.com/trends/real-living-yogurt.md) - [Product Packaging Updates](https://www.trendhunter.com/trends/cocoyo-packaging.md) - [Sustainable Ambient Yogurts](https://www.trendhunter.com/trends/chr-hansen-1.md) - [Functional Dairy Products](https://www.trendhunter.com/trends/skin-care-yogurt.md) - [Sun-Mimicking Smart Fridges](https://www.trendhunter.com/trends/naturelight.md) - [Natural Yogurt Jars](https://www.trendhunter.com/trends/danone-yogurt-jar.md) - [Adult-Targeted Yogurt Pouches](https://www.trendhunter.com/trends/protein-packs.md)