# Singer-Collaborative Activewear Capsules FKA Twigs and On Join on the Body is Art Collection By Amy Duong | Published 2025-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-is-art References: [on](https://www.on.com/en-us/?utm_source=google&utm_medium=cpc&utm_campaign=%5Bn%3AGSN%5D%5Bm%3AUS%5D%5Bl%3AEN%5D%5Bi%3ABrand%5D%5Bs%3ABrand%5D%5Bv%3AMix%5D%5Bp%3AOn%5D&utm_content=On%20Running&utm_term=on%20running&utm_source_platform=Google%20Ads&gad_source=1&gclid=CjwKCAiAhP67BhAVEiwA2E_9g2S7Sguhua2pNkr6YNpEIv3yfCcKV_wLfCf_8StFPzS2TF4G6_xnoRoC_oQQAvD_BwE&gclsrc=aw.ds)  FKA Twigs joined the On Running team as a [creative partner](https://www.trendhunter.com/trends/zne-collection) last spring and has launched the first installment of her [apparel capsule](https://www.trendhunter.com/trends/effortlessly-cool) for the Fall/Winter 2024 season in the Body is Art campaign. Now, it is getting a second launch for the Spring/Summer 2025 season with a series of gear that looks at redefining the notion of [training as a](https://www.trendhunter.com/trends/set-active) “living, breathing art form where the body becomes a canvas for creative movement," as noted by the brand. Twigs also notes in a statement, “The way that I train can be linked to a new dance form that I want to discover, or movement form I want to dive into. It helps me express myself and can influence my music and my art.” Image Credit: Jordan Hemingway ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 42% | Activity: 36% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Activewear Integration:** The merging of fashion and art in activewear designs offers a fresh perspective on personal expression through fitness apparel. - **Celebrity-driven Fashion Collaborations:** The involvement of artists like FKA Twigs in fashion projects creates unique opportunities for brands to reach niche consumer bases through elevated artistry. - **Hybrid Training as Artistic Expression:** The concept of training as a form of artistic endeavor encourages the development of new fitness routines that blend physical exertion with creative exploration. - **Gender-fluid Sportswear:** Reimagining athletic clothing with gender-neutral designs provides an inclusive approach to fashion that aligns with evolving societal norms. ### Sectors Adopting This - **Fashion Retail:** Embracing artistic collaborations in retail allows brands to diversify product offerings and capture the interest of style-conscious consumers. - **Sports and Fitness:** Innovative training gear that doubles as artistic expression can reshape consumer engagement in the sportswear industry. - **Entertainment and Performance Art:** Collaborations between artists and athletic brands offer unique cross-industry opportunities that merge performance art and fashion. ## Related on Trend Hunter - [Fashion-Forward Performance Apparel](https://www.trendhunter.com/trends/loewe-and-on.md) - [Performance-Driven Footwear Collabs](https://www.trendhunter.com/trends/bandit-x-asics-capsule.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Celebrity-Collaborative Athletic Lines](https://www.trendhunter.com/trends/by-khlo.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Collaborative Olympian Activewear Ranges](https://www.trendhunter.com/trends/puma-x-247-collection.md) - [Athletic Beauty Collabs](https://www.trendhunter.com/trends/rematch-debuted.md)