# Shape-Specific Eco Fashion Salts Organic Clothing Boost Body Image with Body Type-Specific Designs By Jennifer Lynn Graham | Published 2014-04-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/body-image References: [bit.ly](http://bit.ly/1mZOxxB) & [kickstarter](https://www.kickstarter.com/projects/saltsclothing/salts-organic-clothing-our-passion-is-to-dress-you) The eco fashion house Salts Organic Clothing has taken to reinventing [ethical fashion](https://www.trendhunter.com/trends/breathable-materials) by adding [body type friendly designs](https://www.trendhunter.com/trends/body-by-miraclesuit) to the mix. By looking at dressing clients by their body type as well as using high-end organic materials and ethical manufacturing, women are being encouraged to talk openly by the brand about their bodies and how the label can help dress them better. This conversation has been taking place on [Twitter](https://www.trendhunter.com/trends/tesla-solar-range-extending-trailer) in popular chats that the label hosts. “We want to start the conversation about how to dress your body type better. Women want guidance and tips on how to flatter what they got.” says Salts designer Jennifer Graham, “If you have trouble deciding what works for you, we can help. There are tricks to flattering each figure." With their three tiered approach to fashion, Salts is setting the trend for a good fashion future; a future that's body type aware, organic and ethically made. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Body Type-specific Fashion:** The trend of designing clothing based on body types presents an opportunity for brands to cater to the unique needs and preferences of different consumers. - **Ethical Fashion:** The growing demand for ethical fashion provides an opportunity for businesses to differentiate themselves by embracing sustainable practices and using organic materials. - **Body Image Empowerment:** The trend of promoting body positivity and open conversations about body image creates opportunities for brands to create inclusive clothing options that boost self-confidence. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can embrace body type-specific designs to offer personalized shopping experiences and better cater to diverse consumer preferences. - **Sustainable Fashion:** In the sustainable fashion industry, brands can capitalize on the demand for ethically made and organic clothing by incorporating body type-friendly designs into their collections. - **Self-care and Wellness:** The self-care and wellness industry can collaborate with clothing brands to promote body positivity and empower individuals to embrace their unique body types through appropriate fashion choices. ## Related on Trend Hunter - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Timeless Knit Apparel](https://www.trendhunter.com/trends/mudana-clothing.md)