# Steamy Workout Duo Series Russh Magazine's 'Body Heat' Editorial Makes Gym Time Look like a Breeze By Leslie Chen | Published 2013-08-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/body-heat References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/08/body-heat-maja-mayskär-linnea-regnander-by-james-nelson-for-russh-editorial.html) & [russhmagazine](http://www.russhmagazine.com/) I've never thought that working up a sweat at the gym could be sexy, but the 'Body Heat' editorial makes burning calories look more like a [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-relaunched) commercial than a workout. Featuring models Maja Mayskär and Linnea Regnander with photography by James Nelson, the Russh Magazine photo shoot shows off the two blonde bombshells as they stretch, twist and rock some yoga poses. What makes the Body Heat photo series so seductive is how the duo does each move and exercise together in a smooth and synchronized manner. Stylist Billie Iveson outfits the girls in [gym apparel](https://www.trendhunter.com/trends/onyx-collection) that is both functional and flirty while [make up artist](https://www.trendhunter.com/trends/gymcare-kit) Nancy Siler keeps their faces fresh and clean. The 'Body Heat' editorial may give you some serious body envy, but it could also inspire you to hit the gym like, now. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 92% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Sexy Gym Workouts:** Opportunity for fitness brands to create workout programs that emphasize both health and sexiness. - **Synchronized Exercise:** Opportunity for fitness studios to offer synchronized exercise classes that promote teamwork and coordination. - **Flirty Gym Apparel:** Opportunity for fashion brands to design gym apparel that combines functionality with flirtatious style. ### Who This Affects Most - **Fitness Brands:** Fitness brands can develop new workout programs that combine sexiness and health. - **Fitness Studios:** Fitness studios can offer synchronized exercise classes that promote teamwork and coordination. - **Fashion Brands:** Fashion brands can design gym apparel that is both functional and flirty. ## Related on Trend Hunter - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Ice-Powered Fitness Classes](https://www.trendhunter.com/trends/the-coolest-class.md) - [Stylish At-Home Workout Lines](https://www.trendhunter.com/trends/ikeas-home-workout.md) - [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md) - [Joyful Workout Commercials](https://www.trendhunter.com/trends/dynamic-campaign.md) - [Feel-Good Fitness Programs](https://www.trendhunter.com/trends/saltair-1.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md)