# Empowering Body Hair Campaigns Billie Recently Launched a New Campaign on Body Hair By Grace Mahas | Published 2022-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/body-hair-cmapaign References: [mybillie](https://mybillie.com/?ddddd)  With the Rules of Body Hair campaign, Billie, whose Project Body Hair campaign normalized body hair, is delighted to unveil a fresh perspective on the issue. The new campaign aims to educate the [next generation](https://www.trendhunter.com/trends/body-appreciation-program) and encourages parents to rethink "the rules" around body hair. The new initiative features a thought-provoking film that highlights society's hypocritical standards of how we treat body hair. In addition, Billie also co-authored A Kids Book About Body Hair in partnership with A Kids Company About, to "give a positive introduction to body hair, so kid’s first associations are ones of discovery, normalcy, and maybe even a little bit of pride." An advance, limited run of books will be available on mybillie.com where 100% of net proceeds will go toward youth development organizations before the full release with A Kids Company About launches in September. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 70% | Activity: 39% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Body Hair Acceptance:** The trend is all about normalizing body hair, creating awareness and empowering people to embrace their natural hair growth. - **Children-focused Education:** The trend involves educating children on body hair and giving them a positive introduction to it, creating awareness and setting new societal norms. - **Social Awareness Campaigns:** The trend is about creating emotionally engaging social awareness campaigns to highlight the societal hypocrisy around body hair, stimulating conversations and change in societal norms. ### Sectors Adopting This - **Personal Care:** This industry can adopt the trend by developing new products, services, and marketing communication plans that promote body hair acceptance and awareness, setting new societal norms. - **Education:** This industry can adopt the trend by developing informative and engaging educational materials that create awareness and encourage children and parents to accept body hair, shaping societal attitudes and views. - **Advertising:** The advertising industry can adopt the trend by supporting body hair acceptance campaigns and developing creative communication plans to challenge societal norms and promote inclusivity. ## Related on Trend Hunter - [Playful Body Hair Planters](https://www.trendhunter.com/trends/billie-chia-pet.md) - [Affordable Targeted Bodycare](https://www.trendhunter.com/trends/billie-bodycare.md) - [Body-Positive Charm Bikinis](https://www.trendhunter.com/trends/billie-x-ian-charms.md) - [Body Hair Waxing Kits](https://www.trendhunter.com/trends/billie.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [pH-Balancing Deodorants](https://www.trendhunter.com/trends/aha-deodorant.md)