# Hydrating Body Glosses Featherweight by Oui the People Answers Your Moisturizing Needs By Kalin Ned | Published 2020-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/body-gloss References: [ouithepeople](https://www.ouithepeople.com/products/featherweight-hydrating-body-gloss?sscid=71k4_u8k30) The Featherweight Hydrating Body Gloss by Oui the People is one of the brand's most interesting and high-in-demand products. It boasts a "luxe" blend of squalane, which is derived from olives, rosehip, and avocado oil. The formula is geared toward [immediately moisturizing the skin](https://www.trendhunter.com/trends/ultimate-hydration-set), "leaving [it] with a [glossy glow](https://www.trendhunter.com/trends/skinvest) that's never greasy." Perhaps it is the combination of the body gloss' hydrating capabilities and its easy-to-use, [convenient-to-carry packaging](https://www.trendhunter.com/trends/travelfriendly-dry-body-oil) that drives consumers to this option. The brand recommends that the best results can be observed when the Featherweight Hydrating Body Gloss is applied after a bath or a shower. Oui the People is a Black-owned brand that is dedicated to sharing a narrative that inspires body love and confidence by creating thoughtful products and using non-toxic terminology. Officially, the mission states that "The reConstitution of Beauty is our commitment to 'watch our language.'" Image Credit: Oui the People ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 74% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Hydrating Body Glosses:** Creating unique blends of natural oils and packaging them in travel-friendly bottles provide opportunities for brands to cater to consumers' needs for on-the-go moisturization. - **Non-toxic Terminology:** Using non-toxic terminology in the beauty industry provides a unique selling proposition and can inspire body love and confidence in consumers. - **Black-owned Beauty Brands:** Increasing the representation of diverse brand ownership in the beauty industry can cater to the needs of underrepresented consumers and provide opportunities for small business growth. ### Industries Being Reshaped - **Beauty and Skincare:** Providing non-toxic and travel-friendly beauty products that cater to diverse consumer needs can disrupt traditional beauty and skincare projections. - **Wellness:** Incorporating skin health into overall wellness routines can create opportunities for brands to promote self-care and cater to consumers' desire for holistic approaches to beauty. - **Retail:** Increasing the representation of Black-owned brands in stores and online can create opportunities for retailers to cater to underrepresented consumers and promote diversity in the industry. ## Related on Trend Hunter - [Fast-Absorbing Fractionated Body Oils](https://www.trendhunter.com/trends/anti-oil.md) - [Convenient Moisturizing Sprays](https://www.trendhunter.com/trends/body-oil-spritz.md) - [Luxe Daily Body Oils](https://www.trendhunter.com/trends/the-everyday-encore-body-oil.md) - [Spa-Style Body Care](https://www.trendhunter.com/trends/glossier-2.md) - [Pink Oil-Based Body Shimmers](https://www.trendhunter.com/trends/pink-beach-shimmering-body.md) - [Vitamin-Infused Body Lotions](https://www.trendhunter.com/trends/body-badalada.md) - [Silky Body Creams](https://www.trendhunter.com/trends/silk-body-cream.md) - [Squalane-Powered Body Butters](https://www.trendhunter.com/trends/body-butters.md) - [Delicately Scented Body Cremes](https://www.trendhunter.com/trends/glossier-creme-de-you.md)