# Targeted Body Fragrances Givaudan Active Beauty's "Fragrance on the Move" Makes Self-Care Sensory By Laura McQuarrie | Published 2018-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-fragrances References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Givaudan_introduces_new_Fragrance_on_the_move_sensory_experience/147299) & [instagram](https://www.instagram.com/p/Bn6GBLJhXuq/?taken-by=givaudan) [Givaudan](https://www.trendhunter.com/trends/power-essence) Active Beauty recently unveiled "fragrance on the move" as a collection of body fragrances designed for specific parts of the body. The new concept in fragrance [fuses elements of cosmetics and scent](https://www.trendhunter.com/trends/fragrance-forward-bodycare) to inspire consumers to create elevated self-care rituals that are richly sensory—the fine products are crafted in Paris and contain more than 10% fragrance. While Givaudan Active Beauty's sensually scented 'Attraction' was specifically created as a lotion for the neck and décolleté, 'Perfection' takes the form of a dry body oil with protective SPF 20. The four-piece range also includes 'Affirmation' as a seven-in-one hair beauty enhancer to boost shine, softness, hydration and volume, as well as 'Sensation,' a [light mist for the legs](https://www.trendhunter.com/trends/collectable-body-mist) with cooling properties. In all, Givaudan Active Beauty describes these fragranced products for the body as "perfumed gestures with skincare benefits." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Targeted Body Fragrances:** Givaudan Active Beauty's 'Fragrance on the Move' collection offers fragrances designed for specific parts of the body, creating disruptive opportunities in the body fragrance industry. - **Elevated Self-care Rituals:** The fusion of cosmetics and scent in Givaudan Active Beauty's 'Fragrance on the Move' concept inspires consumers to create sensory self-care rituals, presenting disruptive innovation opportunities in the self-care industry. - **Perfumed Gestures with Skincare Benefits:** Givaudan Active Beauty's fragranced body products merge fragrance with skincare benefits, opening up disruptive innovation opportunities in the skincare industry. ### Sectors Adopting This - **Beauty and Personal Care:** Givaudan Active Beauty's 'Fragrance on the Move' collection introduces targeted body fragrances, creating disruptive opportunities in the beauty and personal care industry. - **Cosmetics:** The fusion of cosmetics and scent in Givaudan Active Beauty's 'Fragrance on the Move' concept presents disruptive innovation opportunities in the cosmetics industry. - **Skincare:** Givaudan Active Beauty's fragranced body products with skincare benefits offer disruptive opportunities in the skincare industry. ## Related on Trend Hunter - [Aromatic Body Spritzes](https://www.trendhunter.com/trends/glossier-body-care.md) - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Aromatic Layering Bodycare](https://www.trendhunter.com/trends/body-care-range.md) - [Play-Inspiring Body Mists](https://www.trendhunter.com/trends/noteworthy-body-mists.md) - [Fragrance Collection Debuts](https://www.trendhunter.com/trends/gente-beautys-new-fragrance-collection.md) - [Mood-Boosting Body Mists](https://www.trendhunter.com/trends/power-essence.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md)