# Full-Body Foundation Cosmetics KKW Beauty's 'Skin Perfecting Body Foundation' Blurs Imperfections By Laura McQuarrie | Published 2019-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-foundation References: [elle](https://www.elle.com/beauty/makeup-skin-care/a27922017/kim-kardashian-kkw-beauty-body-collection/) & [kkwbeauty](https://kkwbeauty.com/products/body-foundation) For many people, using foundation on the face is a fundamental part of their daily beauty routine—and now, Kim Kardashian's KKW Beauty is introducing a body foundation that provides similar a [skin-blurring effect](https://www.trendhunter.com/trends/porefessional-foundation) for a flawless, [full-body finish](https://www.trendhunter.com/trends/pattern-beauty-body). The 'Skin Perfecting Body Foundation' is set to launch in seven shades from Fair to Deep Dark, each of which boasts a creamy, transfer-resistant formula that blends evenly to enhance the skin's natural tone. The formula boasts innovative water-resistant pigments that provide a soft-focus effect and impart a subtle vanilla-coconut scent. The Body Collection from KKW Beauty is also set to include a Skin Perfecting [Body Shimmer](https://www.trendhunter.com/trends/fenty-beauty-body-lava), a Loose Shimmer Powder for Face & Body and a Body Brush for easy applications. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 63% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Full-body Foundation Cosmetics:** The trend of creating makeup products for the entire body presents opportunities for innovation in pigments, formulation, and packaging. - **Water-resistant Pigments:** The use of innovative water-resistant pigments in makeup can disrupt traditional cosmetic formulas and offer long-lasting wear. - **At-home Body Makeup Applications:** The trend of body makeup designed for at-home use allows for innovation in packaging, application methods and tools, and formulation to make the application process easier. ### Industries Being Reshaped - **Cosmetics Industry:** The cosmetics industry can benefit from the trend of full-body makeup as it offers an opportunity to expand product lines and attract new customers. - **Packaging Industry:** Innovative packaging solutions can be disruptive to the cosmetics industry in the development of new and convenient ways to apply full-body makeup products. - **Beauty Technology Industry:** Technology can play a role in developing new methods of formulating and applying full-body makeup products, creating an opportunity for innovation within the beauty technology industry. ## Related on Trend Hunter - [Skin-Nourishing Foundation Lines](https://www.trendhunter.com/trends/about-face-1.md) - [Sheer Foundation Sticks](https://www.trendhunter.com/trends/charlotte-tilbury-foundation-stick.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Silky Body Creams](https://www.trendhunter.com/trends/silk-body-cream.md) - [Sleek Body-Nourishing Products](https://www.trendhunter.com/trends/sofia-richie-1.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Long-Lasting Serum Foundations](https://www.trendhunter.com/trends/reveal-mesh-cushion-foundation.md) - [Hydrating Full-Body Treatments](https://www.trendhunter.com/trends/pattern-beauty-body.md)