# Wine-Branded Workout Apparel Body By Wine is a New Range of Millennial-Inspired Workout Gear By Grace Mahas | Published 2020-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/body-by-wine References: [drinkbabe.net](https://drinkbabe.net/collections/body-by-wine-by-babe-collection) [BABE Wine](https://www.trendhunter.com/trends/valentines-day-kits), the influencer-founded wine brand targetting [Millennial](https://www.trendhunter.com/trends/little-moons-x-candy-kittens) and [Gen Z](https://www.trendhunter.com/trends/vinarchy) consumers, recently expanded its portfolio with the addition of a 'Body by Wine' workout gear range. As with the brand's other products, these offerings feature a fun, carefree aesthetic that's become a staple in pop culture. Included in the Body By Wine collection is the Workout Bundle with a cotton terry headband, two cotton terry wristbands, and a dual-grip exercise band. Additionally, fans can purchase the Yoga Mat made from sheared microfiber polyester with natural rubber padding. Lastly, the brand partnered with Venor to launch the camo-inspired muted BBWBB leggings made from lightweight fabric combined with compression support any movement—or lack thereof. The new collection is officially available to shop online at drinkbabe.net. Image Credit: BABE Wine ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 97% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Millennial-inspired Workout Gear:** Opportunity to create unique, quirky workout gear that appeals to a younger generation. - **Branded Lifestyle Products:** Opportunity for brands to expand beyond traditional products and diversify into lifestyle merchandise. - **Influencer-founded Brands:** Opportunity for influencers to use their social media following to build successful brands and market directly to their audience. ### Industries Being Reshaped - **Wine Industry:** Opportunity for wine brands to expand into merchandise and lifestyle products that target a younger audience. - **Fitness Industry:** Opportunity for fitness brands to collaborate with non-traditional partners for unique and creative workout gear offerings. - **Influencer Marketing Industry:** Opportunity for influencers to leverage their personal brand and social media following to build successful businesses and partnerships. ## Related on Trend Hunter - [Health-Conscious Bubbly Wines](https://www.trendhunter.com/trends/fitvine-bubbly-rose-1.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Wine Brand Romantic Kits](https://www.trendhunter.com/trends/valentines-day-kits.md) - [Accessible Millennial-Targeted Wines](https://www.trendhunter.com/trends/my-fave-wine-range.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md) - [Luxury Pilates Capsules](https://www.trendhunter.com/trends/celine-2.md) - [Brunch-Inspired Activewear Capsules](https://www.trendhunter.com/trends/nimble-activewear.md)