# Squalane-Powered Body Butters Fount Society Boasts a Nutrient-Dense Body Butter By Kalin Ned | Published 2023-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-butters References: [fountsociety](https://fountsociety.com/products/body-butter)  Fount Society recently launched a nutrient-dense Body Butter, powered by high-profile ingredients like [Squalane](https://www.trendhunter.com/trends/sugarcanederived-squalane) and Shea Butter. The product has been so successful so far that it was awarded Oprah's Favorite Things 2023. With optimal hydration, quick absorption, and a lightweight, fragrance-free formula, Fount Society's Body Butter tends to dryness and aims to deliver soft and healthy-looking skin. The ingredients include a mix of natural extracts, oils, and butters, with Shea Butter and Squalane taking center stage and offering antioxidant-rich moisture retention and lightweight hydration. The Body Butter is part of a skincare routine that includes Body Serum, Body Oil, and Body Scrub. Fount Society has offered its product in minimalist and chic packaging design that is sure to capture the attention of consumers on the shelf. Image Credit: Fount Society ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 69% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Nutrient-dense Body Butters:** Fount Society's nutrient-dense Body Butter offers antioxidant-rich moisture retention and lightweight hydration for soft and healthy-looking skin. - **Minimalist Packaging Design:** Fount Society's minimalist and chic packaging design captures the attention of consumers on the shelf. - **Hydration and Absorption Formula:** Fount Society's Body Butter offers optimal hydration, quick absorption, and a fragrance-free formula to tend to dryness. ### Where This Applies - **Skincare:** The skincare industry could benefit from incorporating nutrient-dense body butters with antioxidant-rich moisture retention and lightweight hydration. - **Packaging:** The packaging industry can explore minimalist and chic designs to capture consumer attention on the shelf. - **Beauty:** The beauty industry should consider creating products that focus on optimal hydration, quick absorption, and fragrance-free formulas for dry skin. ## Related on Trend Hunter - [Ultra-Hydrating Body Butters](https://www.trendhunter.com/trends/ultrahydrating-body-butter.md) - [Sensorial Body Butters](https://www.trendhunter.com/trends/joonbyrd.md) - [Unrefined Body Butters](https://www.trendhunter.com/trends/nudesauce.md) - [Ultra-Silky Body Butters](https://www.trendhunter.com/trends/silky-body-butter.md) - [Richly Moisturizing Cream Ranges](https://www.trendhunter.com/trends/shea-butter-hand.md) - [Unique Body Butters](https://www.trendhunter.com/trends/golden-hour-whipped-body-butter.md) - [Eco-Friendly Deep Hydration Creams](https://www.trendhunter.com/trends/0-mark-body-butter.md) - [Indulgent Skin-Nourishing Creams](https://www.trendhunter.com/trends/nutrius-brazilian-body-butter.md) - [Supersized Body Balms](https://www.trendhunter.com/trends/the-fatty.md)