# Soft-Blur Body Highlighters INC.redible's 'You Glow Girl Body Blur' Creates All-Over Shimmer By Laura McQuarrie | Published 2019-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/body-blur References: [bustle](https://www.bustle.com/p/7-new-makeup-skincare-hair-products-to-treat-yourself-to-this-week-18171917) & [nailsinc](https://www.nailsinc.com/glowbal-domination-body-blur-highlighter) At the same time consumers are becoming interested in a variety of cosmetics that provide the same perfecting effects as many social media face filters, body blur products are becoming equally as popular to provide an all-over [soft focus glow](https://www.trendhunter.com/trends/soft-focus-blurring-blush). The newly launched INC.redible You Glow Girl Body Blur is offered in four shimmering, vegan-friendly shades that are weightless and light-reflecting, ranging from 'Glow Fuel' to 'Glowbal Domination.' INC.redible brands its You Glow Girl Body Blur as a "game-changing body illuminator" that's [silky yet non-transferring](https://www.trendhunter.com/trends/blurring-balm-setting-spray) and beneficial for leaving the skin glowing and looking flawless. While all-over [body illuminators](https://www.trendhunter.com/trends/fenty-beauty-body-lava) are new to many, the product can be used just like a body moisturizer to blur uneven skin tones. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Soft-blur Body Highlighters:** The trend for all-over soft focus body highlighters creates opportunities for the cosmetics industry to develop more vegan-friendly, silky yet non-transferring and weightless products that blur uneven tones and leave the skin looking flawless. - **Social Media Face Filters Inspire Beauty Products:** The trend for beauty products that emulate the perfecting effects of social media face filters offers innovative beauty companies opportunities to develop products that cater to the growing interest in enhancing natural beauty. - **Weightless Light-reflecting Cosmetics:** Weightless light-reflecting cosmetics that provide a perfecting glow and are vegan-friendly is an emerging trend that presents disruptive innovation opportunities for beauty companies to make their products more eco-friendly and skin-friendly. ### Sectors Adopting This - **Cosmetics Industry:** Opportunities exist for the cosmetics industry to create more all-over soft focus body highlighters, inspired by social media face filters that cater to a diverse range of skin tones. - **Beauty Industry:** The beauty industry can create innovative products that are weightless, light-reflective, and vegan-friendly, catering to consumers who want to enhance their natural beauty while being eco-friendly at the same time. - **Skin Care Industry:** The skin care industry can develop soft-blur body highlighters, leveraging the emerging trend for these products that blur uneven tones and reflect light, leaving the skin looking flawless. ## Related on Trend Hunter - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Blurred Soft-Focus Cosmetics](https://www.trendhunter.com/trends/cloud-touch-finish-collection.md) - [Luminous Non-Sticky Lotions](https://www.trendhunter.com/trends/colorstay-face-body.md) - [Skin-Blurring Powder Blushes](https://www.trendhunter.com/trends/soft-focus-blurring-blush.md) - [Hydration-Focused Shimmer Drops](https://www.trendhunter.com/trends/skinvest.md) - [Long-Lasting Liquid Illuminators](https://www.trendhunter.com/trends/liquid-glow-stayn.md) - [Instant Bronzing Body Creams](https://www.trendhunter.com/trends/instant-bronzing-body-cream.md) - [Pink Oil-Based Body Shimmers](https://www.trendhunter.com/trends/pink-beach-shimmering-body.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md)