# Non-Alcoholic Rosé Wines Bodvár No. 0 Caters to the Mindful Preferences of Younger Drinkers By Laura McQuarrie | Published 2024-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bodvr-no-0 References: [theglobeandmail](https://www.theglobeandmail.com/investing/markets/markets-news/Newswire.ca/27284756/bodvar-rose-pioneers-the-nolo-market-amidst-industry-wide-shift-towards-non-alcoholic-and-low-alcohol-beverages/) & [bodvarrose](http://www.bodvarrose.com/)  Bodvár Rosé launched Bodvár No. 0, a [non-alcoholic rosé](https://www.trendhunter.com/trends/nozeco-still), to support the evolving desires of a new generation of drinkers. Bodvár No. 0 will be available in select markets as of the fourth quarter of 2024. With this non-alcoholic option, a wider range of drinkers and non-drinkers can look forward to enhancing brunches, picnics and weeknights without the undesirable side effects of consuming alcohol. "The future of the alcohol industry lies in strong brands within the [NoLo](https://www.trendhunter.com/trends/liberation-ipa-zero) segment that cater to the preferences of younger generations," said Bodvar Hafström, Founder of Bodvár Rosé. The brand recognizes the changing interests of Gen Z and Millennial drinkers, who value health, wellness and mindful drinking, as well as uncompromising [non-alcoholic and low-alcohol beverages](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines) that deliver exceptional experiences with flavor. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 23% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Beverage Innovation:** Companies are creating more sophisticated non-alcoholic options to appeal to health-conscious and mindful consumers. - **Mindful Drinking Movement:** A growing number of younger drinkers are prioritizing wellness, driving demand for products that offer indulgence without the negative effects of alcohol. - **Flavored Alternatives:** The market is seeing an increase in non-alcoholic drinks that do not compromise on taste, aiming to provide an enjoyable experience for both drinkers and non-drinkers alike. ### Industries Being Reshaped - **Beverage Industry:** There is a notable trend towards the development of non-alcoholic and low-alcohol drinks catering to a new generation focused on health and wellness. - **Health and Wellness:** The rise in health-conscious consumers is steering industry efforts towards creating beverages that align with wellness and dietary preferences. - **Alcohol Industry:** Traditional alcohol brands are increasingly exploring the NoLo sector to satisfy the shifting preferences of Gen Z and Millennial consumers. ## Related on Trend Hunter - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/eisberg-grenache-ros.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md) - [Sparkling Wine Alternatives](https://www.trendhunter.com/trends/bianco-zero-alcohol.md) - [Non-Alcoholic Celebration Spirits](https://www.trendhunter.com/trends/french-bloom-bubbly.md) - [Affordable Non-Alcoholic Wines](https://www.trendhunter.com/trends/90-cellars.md) - [Alcohol-Free Wine Alternatives](https://www.trendhunter.com/trends/the-real-drinks-co-peony-blush.md) - [Elevated Alcohol-Free Wine Collections](https://www.trendhunter.com/trends/hardys-zero.md) - [Alcohol-Free Organic Wines](https://www.trendhunter.com/trends/sobriety-society.md)