# Sensual Beach-Frolicking Ads 'Bodies of Summer' Armani Exchange Campaign Rolls Out By Marissa Brassfield | Published 2010-05-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bodies-of-summer-armani-exchange References: [thefashionisto](http://thefashionisto.com/marlon-teixeira-clint-mauro-by-matthew-scrivens-for-ax-summer-2010-campaign/) & [armaniexchange](http://www.armaniexchange.com/) A|X is no stranger to [sensual beach print ads](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam), and this 'Bodies of Summer' Armani Exchange campaign keeps the ball rolling. Irina Shayk, Clint Mauro and Marlon Teixeira are photographed by Matthew Scrivens in Parrot Cay, Turks & Caicos doing what they do best--look good in [hot clothes](https://www.trendhunter.com/trends/velvet-heat). See more shots of the smokin' 'Bodies of Summer' Armani Exchange campaign above. Is it just me, or do these print ads make you want to head to the gym ASAP? **Implications** - After taking a short break from the Armani Exchange Spring 2010 campaign, Marlon Teixeira, Clint Mauro, and Irna Shayk have shown why they're Armani's go to folks for campaigns. They've scored another winner. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sensual Beach-frolicking Ads:** Opportunity for brands to tap into the appeal of sensual beach imagery for their advertising campaigns. - **Bodies of Summer Campaign:** Potential for fashion brands to create body-positive and inclusive campaigns featuring models of diverse body types. - **Photography in Exotic Locations:** Opportunity for travel and tourism brands to collaborate with photographers to showcase exotic destinations in their advertising materials. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity for fashion brands to embrace diversity and body positivity in their campaigns. - **Advertising:** Opportunity for ad agencies to incorporate sensual beach imagery in their creative executions for brands targeting a younger, image-conscious audience. - **Travel:** Disruptive innovation opportunity for travel companies to leverage stunning photography in exotic locations to attract adventure-seeking travelers. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)